How To Entice New Customers Into Your Spa Posted on October 15, 2021April 1, 2022 By Leigh Langston Persuading new customers to visit your spa it’s always easy. And due to the ongoing pandemic, many individuals may be avoiding a relaxing trip to your business. However, with the right tips to entice new customers into your spa, you’ll find yourself booking more appointments in no time! Create Social Media Accounts In today’s day and age, most customer service–based businesses with social media accounts thrive! Instagram and YouTube accounts allow you to reach a wide range of people while showcasing your industry knowledge. If you’re a wellness spa, consider posting videos related to relaxation. Once a week, you could upload a yoga video or ones with tips on how to decompress. Likewise, you could explain different services and products. You may want to explain the different types of waxing if it’s a service you offer. Make Every Experience Special Every time a client comes in, treat them like you’re still trying to win their business. By giving all your customers the royal treatment, you make their experience more memorable. Clients are more likely to return if you go beyond their expectations! When customers come in, have a conversation, and listen to what they want. Some people may not know what service would be best—this is where you shine! Offer suggestions on what services would work best what they want or need. For example, clients looking to relax may need a deep-tissue massage, but those going on a trip may need waxing to feel fresh. Start a Loyalty Program New clients who appear thrilled with your service may be interested in a loyalty program, especially if it comes with perks like discounts or a birthday program! Offer information online about your spa’s membership program, and have pamphlets inside the facility detailing the incentives. Get Involved With the Community Engage with the community you’re based in by attending local events. Whether you set up a booth at a career fair or help at a charity event, you show people that you’re more than a business. Connecting with the community also helps new clients get to know you and understand your business a little better. Have an Amazing Website The final tip to entice new customers into your spa is to have an easy-to-use website. The home page should have contact information so that potential customers can call for an appointment. In this section, you should also offer ways to book online. Your website also needs to reflect your spa, so personalize it with your colors and logo. Likewise, you should detail services and their prices. Finally, have pictures of your incredible work and some of your team. Some spa services like massages feel personal, and it’s more relaxing when the customer gets to know the team. About Author Leigh Langston editor See author's posts Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Related Beauty & Fashion community engagementCustomer Serviceenticing new customershow to run a successful spaLoyalty programrelaxationspa serviceswellness spaYoga
Beauty & Fashion What to Consider When Designing a Salon Reception Area Posted on May 13, 2022May 13, 2022 Designing a salon reception area or any reception area requires attention to detail and a great amount of planning. This includes having special consideration for your client’s experience from the moment they walk into the salon. First impressions are everything. Upgrade your client’s experience by factoring in visual aesthetic, comfort,… Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Read More
Beauty & Fashion How To Start a Cosmetics Manufacturing Company Posted on May 18, 2021November 24, 2021 Historically, American beauty standards haven’t accommodated a Black woman’s color palette. This has made finding makeup brands that fully highlight our skin tones a real struggle. But over the years, makeup has experienced a renaissance in shades, colors, and tones, and you can form part of that surge. All it… Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Read More
Beauty & Fashion Tips for Improving Client Experience in Your Salon Posted on October 3, 2022October 3, 2022 When you own a salon, finding ways to get clients in the door and offer an unforgettable client experience should always be your priority. You rely on customer retention to keep your doors open, and keeping clients happy is key. But how can you ensure everyone you serve feels comfortable… Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Read More