How To Entice New Customers Into Your Spa

Persuading new customers to visit your spa it’s always easy. And due to the ongoing pandemic, many individuals may be avoiding a relaxing trip to your business.

However, with the right tips to entice new customers into your spa, you’ll find yourself booking more appointments in no time!

Create Social Media Accounts

In today’s day and age, most customer service–based businesses with social media accounts thrive! Instagram and YouTube accounts allow you to reach a wide range of people while showcasing your industry knowledge.

If you’re a wellness spa, consider posting videos related to relaxation. Once a week, you could upload a yoga video or ones with tips on how to decompress.

Likewise, you could explain different services and products. You may want to explain the different types of waxing if it’s a service you offer. 

Make Every Experience Special

Every time a client comes in, treat them like you’re still trying to win their business. By giving all your customers the royal treatment, you make their experience more memorable. Clients are more likely to return if you go beyond their expectations!

When customers come in, have a conversation, and listen to what they want. Some people may not know what service would be best—this is where you shine!

Offer suggestions on what services would work best what they want or need. For example, clients looking to relax may need a deep-tissue massage, but those going on a trip may need waxing to feel fresh.

Start a Loyalty Program

New clients who appear thrilled with your service may be interested in a loyalty program, especially if it comes with perks like discounts or a birthday program!

Offer information online about your spa’s membership program, and have pamphlets inside the facility detailing the incentives.

Get Involved With the Community

Engage with the community you’re based in by attending local events. Whether you set up a booth at a career fair or help at a charity event, you show people that you’re more than a business.

Connecting with the community also helps new clients get to know you and understand your business a little better.

Have an Amazing Website

The final tip to entice new customers into your spa is to have an easy-to-use website. The home page should have contact information so that potential customers can call for an appointment. In this section, you should also offer ways to book online.

Your website also needs to reflect your spa, so personalize it with your colors and logo. Likewise, you should detail services and their prices. Finally, have pictures of your incredible work and some of your team.

Some spa services like massages feel personal, and it’s more relaxing when the customer gets to know the team.