Marketing Strategies To Boost Social Media Followers

Trying to boost your social media following can feel like an uphill battle that’s making no progress. Luckily, there are some simple, key strategies that you can try early on that will start your business off on the right track.

Here are some of the most effective marketing strategies to boost social media followers that your business can make use of.

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Cover All the Social Media Bases

Start by creating social media accounts for each platform that you want to have a presence. Each social media platform has a different algorithm, target audience, and style of posts.

One key question that you want to ask of your business is, “What audience do you want to target?” Once you know your target audience, compare with the various social media platforms to get a feeling of which aspects of your business you should focus your marketing.

Once you have an idea of your target audience and which social media platforms they are likely to use, set up your accounts, ads, and other promotional materials.

Don’t Get Overwhelmed

One thing to note about creating multiple social media accounts is that it’s easy to get overwhelmed by all the posting needs. It’s best to not sign up for multiple accounts if you know you or your marketing team won’t be able to keep up with posts.

Posting regularly is a key aspect of business social media, so rather than posting sporadically across several accounts, it would be more effective to post often to just a few.

Partner With Influencers

Unfortunately, sometimes your promotions and advertising on social media will be overlooked by consumers. Viewers tend to skip or glance over ads on social media, not paying them much attention.

If you notice your social media posts aren’t receiving much engagement, you may want to try partnering with an influencer. Influencers are a great solution to this problem because they can create an ad that still has the appeal of their own unique content that their followers engage with.

It’s even better if you can partner with an influencer whose content aligns with your own audience.

Host Giveaways

Nothing draws in potential fans like the opportunity to get free stuff. Giveaways are a tried-and-true method of gaining followers that many businesses take advantage of. If you’re not familiar with how to run a giveaway on social media, start with determining what you want to offer.

If your brand has any merchandise like hats or t-shirts, you could start with that. If you can afford to offer a product from your business, that is also a great option.

Giving away free product may seem counterintuitive, but if the winner is a fan, they will likely keep coming back for more. Giveaways are also a great opportunity for user-generated content on social media, too.

These marketing strategies to boost social media followers are a great place to start when it comes to social media marketing. If you find your social media presence is lacking, start here, and you’ll be able to work your way up in the follower count!