Marketing DIY Branding on a Budget: A Guide for Creative Women Solopreneurs Posted on January 24, 2024January 25, 2024 By Leigh Langston In the dynamic world of entrepreneurship, creative women solopreneurs often face the challenge of building a strong brand without a substantial budget. However, with a dash of creativity and strategic thinking, you can establish a unique brand identity that resonates with your audience. In this blog post, we’ll delve into… Read more
Dangerous Words Shepherd Helps Authors Sell More Books and Meet More Readers Posted on September 29, 2022September 27, 2022 By Dangerous Lee Selling more books as a self published or independent author is a lot of hard and frustrating work. Most of the work that has to be done after the book is published is centered around marketing, promotion, and finding an audience for your book. Luckily, Shepherd has a free author… Read more
Dangerous Words Dangerous Lee on the Woes of Being a Black Woman Solopreneur on the Derek Duvall Show Posted on August 22, 2022January 30, 2024 By Dangerous Lee Listen to my interview on the Derek Duvall Show as I discuss things like the perils of being a Black woman business owner, safer sex practices, colorism, Michael Jackson, Dangerous Lee Publishing and much more. It’s the first interview I have done in several years because I’ve been so focused… Read more
Marketing Green Marketing Tools and Supports for Aspiring Ecopreneurial Business Leaders Posted on July 27, 2022July 26, 2022 By Leigh Langston Ecopreneurs are innovative business leaders inspired by the goal of balancing economic growth and the sustainability of the natural environment. Major economic indicators suggest green businesses are a strong growth area in virtually every market sector, with high-performing industries projected in agriculture and food, sustainable fashion, transportation, energy, and computer… Read more
Marketing 4 Common Marketing Mistakes Small Businesses Make Posted on June 10, 2022June 10, 2022 By Leigh Langston Breaking into the entrepreneurial world is quite the challenge, especially if you haven’t run your own business before. You’ll want to avoid as many issues as possible early on if you want your company to survive past the first year. Many of them will stem from the realm of advertising,… Read more
Marketing Take This Survey: The Best Questions to Ask Your Readers Posted on June 1, 2022July 12, 2022 By Dangerous Lee Thank you for completing the survey! Read my short story, Love no haha free! Not a subscriber? Enter email below to get updates first! Read more
Marketing 5 Steps To a Successful Social Media Video Marketing Strategy Posted on January 13, 2022January 13, 2022 By Leigh Langston Video marketing is becoming an increasingly popular way to reach customers online. As technology advances, more and more people are watching videos instead of reading text. This presents a significant opportunity for businesses to use video marketing to reach a wider audience. A well-executed social media video marketing strategy can… Read more
Marketing How to Write Your Own Ticket to Business Success Posted on December 30, 2021December 30, 2021 By Leigh Langston If you’re a business owner, part-time CMO, or involved in your company’s marketing strategy in any way, you may be asking what the winning marketing tactics are in your market or sector. What if I told you there is one marketing tactic so powerfully effective that it practically never fails… Read more
Marketing How To Increase Brand Awareness During Christmas Season Posted on December 11, 2021December 11, 2021 By Leigh Langston The holidays are a significant time in consumer purchase habits. People are buying gifts and looking for deals. It’s also a great time to boost your holiday sales and increase brand awareness. If you want to bring in new customers, check out our guide on how to increase brand awareness… Read more
Marketing How to Fix an Advertising Strategy That Isn’t Working Posted on August 2, 2021November 18, 2021 By Leigh Langston Every business owner knows that advertising and marketing are essential parts of running a business. Having an effective marketing strategy will help you reach more people and increase your customer base which will, in turn, help you expand your business. However, not all advertising strategies will be efficient and it’s… Read more