How to Overcome Key Obstacles When Starting a Business Posted on January 21, 2022January 21, 2022 By Leigh Langston As you launch your business, it’s likely you’ll encounter many obstacles, often related to finances or growth, that you’ll have to overcome in order to succeed. This is common, so you shouldn’t get discouraged. Instead, you can develop some strategies to push through these barriers. Building Your Brand Your brand is your public face to the world. It draws in new customers, increases confidence in your business, and creates a positive company culture. Your brand should be expressed in every aspect of your business, from your logo to your website to your social media feed. It should be unique, easily recognizable, and catchy. According to 99designs, you need to begin with a logo that expresses what you do. Repeat this logo, along with the chosen colors for your brand, on everything you do. Develop a unique slogan and marketing voice, and maintain this consistently across all your public-facing communications. Secure Financing Your business may need a big influx of cash to get started, whether it’s for opening a brick-and-mortar site, developing a marketing campaign, or building an inventory. While there are several choices in funding, you should consider a loan from the Small Business Administration. According to Franchise Gator, SBA loans offer favorable terms and government backing. The SBA works with lenders like banks and credit unions to make loans available for capital expenditures. Microloans to help with start-ups are also available. The down payment is low and may require little or no collateral. Develop Marketing Strategies No matter what the nature of your business is, you will need marketing strategies to connect with your target audience. Your goals are to increase awareness about your business, build a great reputation, and encourage people to give you a try. Be customer-focused; let people know how you stand out from the competition and what’s unique about your business. For this, you will need a consistent, multi-pronged strategy. It goes without saying you will need to create a website and establish a social media presence. For a community-based business, an open house with giveaways can bring in new customers and let people know what you are all about. Starting up a business is never easy, but you’ve already decided you have something valuable to offer people. You can overcome the obstacles that stand between you and your success. Just know who you are, communicate your message to others, and persevere. Check out this article about the top challenges facing businesses in 2022! About Author Leigh Langston editor See author's posts Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Related News brandingbuilding your branddeveloping marketing strategieshow to oversome business obstacleshow to secure financing
News Being a First-Generation Indian-American Empowers Dr. Mona Jhaveri of Music Beats Cancer Posted on December 30, 2021December 30, 2021 By Dr. Mona Jhaveri My Indian-American heritage played a pivotal role in my evolution from cancer researcher turned biotech entrepreneur to leader of an innovative cancer-fighting charitable platform, Music Beats Cancer. Today I draw strength from my diversity, but that wasn’t always the case. Mona Jhaveri’s Indian-American childhood Both my… Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Read More
News 8 Ways to Protect Your Business from Common Risks Posted on December 17, 2021December 17, 2021 How to Protect Your Business As a business owner, you’ve probably realized that there are many different possible risks or problems that could threaten your business over the course of time. Depending on what kind of business you run, there are a wide variety of risks that could affect the… Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Read More
News Celebrate the HBCU Experience with First Ever Black College Subscription Box Posted on June 3, 2019June 3, 2019 Paying homage to the HBCU experience, Freshman Fun Box celebrates one year by adding the HBCU box to its roster. Capitalizing on their slogan “a hello from home,” the box is filled with different name brand and niche products parents know, love and trust to create an experience where everyone… Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Read More