3 Inventive Ways to Brand Your Black Owned Business Posted on September 1, 2021September 1, 2021 By Leigh Langston Branding is an important part of any business. Your brand is shaped over time to reflect the identity of your business. In order to effectively shape this identity and communicate it to your customers, you should consider different options for branding. Vehicle Branding If you are looking to advertise to your local market, then vehicle branding is an effective option. With vehicle branding, you can place advertisements on cars, buses, trains, etc. to help market your business. A common option to use is to put a vinyl wrap on a car. If you have company vehicles, then a vinyl wrap might be your best option. When using vehicle branding, you want to create a clear design that represents your business. The unique aspect of vehicle branding is you need to be considerate of the actual vehicle you are using. For example, if you use a vinyl wrap, you need to consider all sides of the car and how your advertisement will translate when placed on the car. Office Branding While vehicle branding will help you to gain impressions, the branding inside your offices is equally important. First of all, you want to make sure there is clear signage for your business in the entryway. People should walk in and immediately know where they are as well as the main goal of your business. In addition to signage and other marketing materials, you also need to consider your office as a whole. Everything from your layout to your office organization can influence your branding. For example, a business that emphasizes collaboration might include more open work spaces rather than individual offices. Every aspect of your office should be in line with the mission of your business because everything can shape people’s perception about your business. Online Branding Having an online presence has become nearly essential for businesses. Most people look for businesses online and many of their first impressions are formed here. You need to dedicate time to your online branding. This can include your website, social media profiles, and even online listings of your business. Your website should be one of your top priorities as this is where people will go to learn more about you. The website should be a clear indication of your mission. The brand you create for your business is a powerful tool. It can influence how people see you and it can impact their decision to do business with you. It’s important to take every opportunity to brand your business. Read this next: How To Attract New Customers to Your Café Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Related News branding optionsoffice brandingonline brandingvehicle branding
News Dangerous Lee Sponsors Documentary That’s Taking The Scope of #MeToo to #Me2.0: The Rise of Eve Posted on June 21, 2018November 29, 2021 The Rise of Eve Documentary Takes Misogyny To Task Like Never Before! The Rise of Eve documentary challenges gender-based violence and the “shame and blame culture” from Eve to Street Harassment to Honor Killing. The Rise of Eve is #Me2.0 When “The Rise of Eve” went into production in 2014,… Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Read More
News Black Women Unite to Form Mothers of Civilization Day Posted on November 21, 2021November 21, 2021 A New Holiday for Mothers Every year, we honor our mothers who gave birth to us, but we often do not think of the woman who gave birth to humanity, which is the original woman, the Black woman. Did you know that according to an anthropologist named Donald Johanson and… Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Read More
News Understanding Your Duty to Safety as a Business Owner Posted on March 18, 2022March 18, 2022 When you own a brick and mortar business you have a responsibility to keep things safe for your employees, your customers, and anyone else who may enter the building or use your products. If you aren’t able to keep people safe, it can have a profound impact on your business,… Share this:Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window) Read More