Why Now is a Great Time for Women to Start a Business Posted on March 18, 2022January 20, 2025 By Leigh Langston Have you ever dreamed up a unique, exciting ideal for a small business and felt like you personally couldn’t make that idea come to fruition? It is normal for anyone with a big goal to feel a bit of imposter’s syndrome, particularly if the goal is something that you feel passionately about. If you’ve had a great idea for a small business, don’t give up on it just yet. Right now is a great time for women to start businesses, and here is why. There are More Opportunities Than Ever First off, there are more opportunities now than ever that will help you to create your business. There are many small business grants created by different organizations that help lots of women to achieve their dreams and start their own businesses. Lots of cities across the country are trying to encourage and support new small businesses after the financial challenges that COVID-19 brought. Online women-owned small businesses have also gained great popularity over the past few years, opening up many doors for women who want to attract a large, national (or international) audience online. More Women Are Starting Businesses Another reason why you should consider starting a business as a woman is because the amount of women business owners has increased significantly. According to Franchise Gator, female franchise owners have doubled over the past several years. This means that the concept of having women business owners is not only being normalized but is also being popularized. When you start your own small business as a woman, you’ll be instantly adopted into a supporting family of other women business owners. There is Increasing Awareness One of the greatest benefits of starting a business as a woman is that there is increased awareness of small businesses, particularly those that are women-owned. According to The Mercury, the development of social media and online communication has facilitated the growth of a supportive online community that constantly highlights businesses owned by women. This acknowledges women that are defying history by having careers and managing their own businesses. So, before you bury your small business dreams forever, remember these suggestions. For women, there has never been a better time to start a small business than today. It is important to educate yourself to be financially prepared to start your business, but it is also important that you never give up on yourself. Soon, you’ll see a huge community of strong women that will gather around you to support you in your dream. Check out this article on positions you need to fill to build your business! Like this:Like Loading... Related News opportunities for women business ownersSmall Businessstarting a businesswhy women should start a businesswomen business owners
News How To Keep Customers Coming Back to Your Business Posted on April 21, 2021July 29, 2022 The issue of customer retention plagues all business owners. How do you ensure that customers will return and not go to a competitor? The best solutions are often simpler than you think they would be. No amount of subtle manipulation will get you the same results as simply being open… Like this:Like Loading... Read More
News Quick Tips for Building Marketing Momentum Posted on March 3, 2021June 4, 2023 Every business must work hard to create awareness and interest around their products and services—Black and women-owned businesses especially. Marketing strategies are at the heart of this work with the ultimate goal of creating social interest and engagement. Here are a few quick tips for building marketing momentum. Utilize Pop-up… Like this:Like Loading... Read More
News Play Santa with Taraji P. Henson’s Black Business Gift Guide Posted on November 11, 2021December 11, 2024 Black Business Gift Guide Taraji P. Henson is showing support for Black businesses this holiday season with a Black Business Gift Guide. Her scalp-first haircare brand, TPH BY TARAJI, has partnered with six Black-founded companies to launch a new Buy Black Gift Guide on Instagram. If you’re looking for unique… Like this:Like Loading... Read More