Running a Food Blog on the Side? Make Sure You’re on These Social Media Platforms

Running a food blog can be such a fun experience. You can try out new recipes that stretch you while sharing the journey with other cool foodies who are interested to learn as well.

But, as with any blog, getting the word out is important so consider these ideas to help you out.

Instagram

According to Afluencer, if you’re running a food blog, Instagram is a great platform for you. Because of the way the feed is designed, you can showcase your different dishes and completed recipes in an incredibly pleasing way that draws visitors in.

Additionally, Instagram has a lot of great features that you can use to attract more followers like Reels and Instagram Lives. This platform tends to be incredibly popular with younger people so plan to use it to focus on that specific demographic.

Pinterest

When it comes to social media, if you’re not using Pinterest you are definitely not maximizing your social media game. According to Tattoo Projects Marketing, over half of Pinterest users utilize the platform to discover food and drink ideas. Think about that. Half of the users are looking for recipes—the exact thing your blog provides.

Make sure that your blog’s Pinterest account is robust, aesthetically pleasing, and cohesive. This clean design will draw in more users. Then begin creating pins to your articles that you can sort into your different boards on the site.

Converting some of your blog articles into Pinterest-friendly pins will help you direct a lot more traffic over to your website.

Facebook

Facebook is another great platform to think about. According to Business News Daily, Facebook is nice because your business Facebook page can directly feature your products and can make your sale page incredibly accessible.

You should also work to figure out how to do Facebook ads because they can be incredibly effective. This platform is also good when it comes to interacting with some older users or when hoping to interact with local groups—if you have a brick-and-mortar store, you can post certain deals to various local informative groups to get the word out fast.

Running a food blog should be a fun experience. Marketing your blog shouldn’t be overwhelming. If you can master some of these social media as it relates specifically to food content, you’ll be set and you’ll see your blog’s visibility start to increase meaningfully.

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