Powerful Branding Strategies That Will Flatten Your Competition

As competition becomes increasingly fierce in the business community, it also becomes more important for entrepreneurs to stand out in multiple ways.

In this digital age, a prominent online presence is fast becoming vital for businesses to thrive. The internet’s easy access can increase your exposure to potential customers.

However, this quality will also exponentially compound the number of competitors. Implementing four relatively easy branding strategies can help you stand head and shoulders above your peers.

Tell Your Story

Everyone has an interesting story about his or her personal background. Business startups are often particularly intriguing. By sharing your own experience, you become relatable to your clients.

People like to read stories that resonate with something that has happened to them. By telling your story with yourself or your business as the main character, you develop an identity with your customers. Once these customers have an interest, they become engaged with your business and subsequently with your products. A connection ensues, and not only do these visitors become customers, but they also keep returning to you.

Clients will seek you out specifically because of your brand story if you can humanize it and make it endearing. You do this by discussing how you overcame challenges and by elaborating about losses you suffered in the beginning. Once you conceptualize your brand story, communicate it wherever you have a marketing campaign – YouTube, Twitter, or a blog. When you write your story, include compelling and memorable content.

Be Unapologetically Unique

Your business cannot truly become a brand unless it creates a concrete image in people’s minds. When you are both unapologetic and unique, it is easy for people to perceive authenticity. Your brand tells your clients that you are confident in your beliefs and that you place importance on your values. This will transcend to how people feel about your brand.

At a time where the customer, for the most part, distrusts branding, your trueness to yourself can be refreshing. Moreover, being unique is a brand unto itself. When you are unapologetically you, people more readily put a label on you. This could potentially become a brand for your business.

Use Google Reviews

Google Reviews are powerful in bringing exposure to your business. They are vital in placing you in organic search engine rankings. Google uses Google Reviews to determine how your business ranks in search results — if you have good reviews, you’re more likely to be favored and show up higher on the results page.

You can expand on the virtues from positive reviews and make your product even better. A negative review is an opportunity to make an improvement or to enact some cuts. Finally, customer reviews give your business more credibility and add fresh content to your site.

Provide VIP Treatment

Nothing grabs someone’s attention faster than when he or she feels like he or she has received special treatment. Your brand will become memorable when you give people a sense of exclusivity. Everyone loves a challenge.

In the same vein, many people attach great value to items that are difficult to get. Create a sense that a product is rare, and it will fly off the shelves. Let people know that they are among only a few receiving a service, and they will feel special and valued. Sales are based on this concept, but you do not need to undervalue your products.

Provide your customers with a product in high demand that they can only get from your company for the price that you set. The product can be exclusive customer service, limited-edition items, or drastic price reductions for specific clients. A sense of exclusivity is so powerful because it drives impulsive buying. People who feel rewarded will remember your company. VIP treatment builds customer trust and loyalty.

When it comes to branding your business to propel it over your competitors, you must go beyond marketing. Telling your story is a remarkable start. Providing your customers with VIP treatment, using Google Reviews, and being unapologetically yourself will flatten the competition.

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