4 Steps to Starting a Skin-Care Line

Many creative minds tackle the exciting challenge of entrepreneurship so they can put their great ideas to the test.

Those who love all things beauty often gravitate toward creating a cosmetic line to sell highly desired skin-care products.

If you’ve recently begun this journey, jot down these essential steps to starting a skin-care line to ensure your business thrives in this competitive market!

Know the Legal Requirements

Every business must meet various legal requirements as you register for insurance and taxes, but that’s not what we’re talking about here.

In the cosmetics industry, you also need to meet specific rules laid out by the FDA. This ensures what you sell is safe for the skin and the items have proper labeling.

You’ll have to follow specific procedures to manufacture and package your product. Additionally, you need specific licensing and certifications to prove you understand cosmetics and skin care.

This is because some products and dyes aren’t safe to use on the skin, so you never want to add them to your products.

Pick a Target Market

While everyone benefits from skin-care items, this is too broad of a target group. Think carefully about who you’ll sell to and key characteristics.

So, if you plan to market to women, narrow this down further by selecting an age group with defining features. Are you focusing on luxury items or something more specialized, like acne treatment?

The more you know about the group, the easier it is to select what you’ll sell.

Pro-Tip

If you wish to appeal to the average working woman, look into how to make soothing chamomile toner and sell it on its own or in a spa day package.

Chamomile has relaxing properties, which appeal perfectly to that group, especially when they need to decompress after a long day.

Experiment With Products

Before you begin selling anything, spend time experimenting with your ingredients.

This is even more important if you plan to manufacture everything yourself, as it gives you a superior understanding of your product.

Find out what smells blend well together and what formulas work best for your desired outcomes.

For example, if you make a lotion or body butter, find out what balance of ingredients gives you the best results so that you don’t sell a product that’s too greasy.

Test Your Skin-Care Products

Testing is an essential step to starting a skin-care line and is key no matter the size of your company.

Some formulas may work best on specific skin types, but you may also find that a particular product doesn’t work at all.

By putting each item through rigorous testing, you’ll spot what you need to change to keep your customers happy.

No one wants a skin-care product that doesn’t work or, worse yet, irritates their skin. Both reflect poorly on your business and can damage your reputation before you have a chance to shine.

The key to success is understanding what your customers want.