Some of you have the attitude that racism and its effects are a thing of the past, but the fact that a Cheerios commercial featuring an interracial family has caused what is being called “racist backlash” proves that America has some real and sick issues with race.
However, I also wonder if Cheerios knew exactly what they were doing and this commercial, like all advertising, was created to cause a stir and make a ton of money. I’m already seeing messages online of people saying they are going to buy more Cheerios.
I was recently thinking that interracial families should be represented more in major media and then this happens. Be careful what you wish for!
What Cheerios did was groundbreaking and from what I can recall, they are one of the first major companies to use an interracial family to market their product. Although State Farm does have a commercial with an Asian man, a Black woman, and a baby that “talks”; but it’s not totally clear that the child is his.
The only thing I find remotely offensive about the Cheerios commercial is the fact that this little girl, who looks to be of reading age, seems to not be able to read the huge “Heart Healthy” on the back of the Cheerios box! Not only that, she also didn’t believe her father when he told her that Cheerios is heart healthy. Who did she believe? Her mother!
Is it a feminist Cheerios commercial?
Or…are people upset because the brotha is on the couch having a nap while the White lady is at the table writing checks for a stack of bills? I dunno; I’m reaching for something other than race because in a world where Barack Obama is the President of the United States, this commercial should be considered commonplace.
It’s just as cute and silly as the majority of other commercials on TV and like most commercials, it didn’t make me want to buy the product.
But the racist backlash exists because America and the world is rooted in racism and we all live under a system of White supremacy.
Never forget that.
What Do YOU Think?