The Top 4 Small Business Trends for 2022

This year will change the way small businesses operate because of the pandemic and advancement of technology.

All industries constantly change, so it’s essential to adapt! Let’s discuss the top four small business trends for 2022 to watch out for so you can ensure your business is on the path to success!

Cashless Payments

Have you gone shopping recently and noticed that many businesses had implemented new payment methods, such as tap credit cards and mobile applications?

If so, that’s because the cashless payment trend is quickly becoming the primary payment method.

As our technology advances, so does the efficiency of small businesses. Allowing your customers to pay via different methods can open the door for more consumers and make it easier to buy more!

More Remote Work

Due to the pandemic in 2020, many businesses implemented the work-from-home policy. While some companies are returning to the office, more have adopted a permanent remote workplace.

Many employees realized the benefits of remote work and are now leaving their current positions in search of companies that embrace this workplace.

Remote work isn’t going anywhere, and it’s going to be this way for at least a few years. As an added benefit, offering remote work can help you attract and retain talent from anywhere around the world!

Influencer Marketing

With the boom of TikTok and Instagram business tools, influencer marketing is becoming an excellent way for small businesses to drive awareness toward their products and mission.

Social media influencers can bring life to your products, making them relatable to potential customers and expanding your customer base.

You might also consider this new marketing strategy to share your story as a Black female business owner and empower other women.

Focused Mental Health

In the 70s, 80s, 90s, and early 2000s, mental health in the workplace didn’t exist. Now, mental health is at the forefront of the workplace.

When we ask each other, “How are you doing?” we should listen to the employee’s answers and consider their feelings. Many companies now offer business owners opportunities to learn emotional intelligence and empathy to build a better workforce.

We’re all going through this pandemic together, so it’s essential to remember that it may have affected everyone differently.

Many small businesses have introduced policies that support mental health, like more PTO days, counseling, volunteering activities, and workload flexibility.

This is just one of the ways small businesses impact our communities. Ensure that your small business is one of them to help your team feel supported.

These top four small business trends for 2022 are paving a path to a new way of working, so be sure you’re ready to make some changes for the better!