Reasons Your Brand Should Start Product Bundling

You’ve likely seen all sorts of brands start to bundle their products and offer them for a lower price. Not every customer can afford a bundle, and you may not create the bundle they want.

Still, product bundling can help grow your business in many ways. Check out the main reasons your brand should start product bundling.

Boost Sales

Selling your items in sets will increase sales. Depending on your business, people may purchase bundles as gifts or because it simply makes sense to buy the items in a set. You’ll increase the value of customers’ baskets at check out by offering bundles.

Attract Customers

Offer a discount for customers who buy your items in a set. While it may seem like you could lose money, you’ll attract enough customers away from your competition to make up for the discount. Further, customers who purchase your sets may buy one-off items as well.

Pro Tip: Market your bundles on social media. Create graphics that feature each item to entice customers to buy.

Create Attractive Gifts

Especially if you sell something that falls into the skin care, food, or clothing categories, you should bundle items to sell as gifts.

Make the packaging extra attractive with bright colors, reusable boxes and bags, and ribbons and bows. Customers appreciate pre-wrapped gift bundles with which they can amaze their loved ones.

Pair Similar Items

Bundling can make the shopping experience on your site or in your shop easier for your customer. Customers who enjoy a user-friendly shopping experience tend to return.

Further, you can show your customer how to use your items when you bundle them. Pairing items that go together may help encourage them to buy the right items in the first place.

Pro Tip: You can sell unsold inventory when you bundle. Include items in a set that don’t sell the best, and they may become someone’s favorite.

Give your customers multiple bundle options to increase the chances they will choose one. Customers may be picky when choosing bundles for themselves or close family members. Don’t hesitate to change up a bundle if it isn’t performing well in your store because the real reason your brand should start product bundling is to support your most loyal customers and make them happy.