How Your Small Fashion Brand Can Get Invited to the Met Gala

Build a website.

If you wanna get to the Met Gala, having an online store is essential—with the right platform, setting one up can be as simple as uploading images and adding product descriptions.

Including a FAQ page is another good idea because it makes it clear what your business does and doesn’t do, which prevents confusion down the line when someone contacts you about something outside of your scope of service (a common problem among small businesses).

Advertise your brand on social media.

Here are some tips on using social media as a marketing tool:

• Make sure your brand’s presence is consistent across all platforms that you use. People will be searching for you online and will expect to find you on everything from Pinterest to Snapchat. Even if you don’t have time to dedicate yourself fully to each platform, having an account set up with a thoughtful design aesthetic (i.e., if given the choice between no profile photo or an unattractive one) shows that you care about your brand identity and that it’s important enough for you to spend time on building it online as well as off.
• Choose one or two platforms where you’re going to focus your energy with regularly updated content, whether that means posting every day or once per week (you should aim for at least bi-weekly updates). In order to decide which channels are best suited for advertising your brand, think carefully about who your target audience is—younger customers may be harder to reach on Facebook than users of Instagram or Twitter. It’s also worth considering how frequently people check those accounts; while some visit Facebook daily, others may only log in during times of boredom or after receiving notifications from friends on other platforms encouraging them to check out their latest posts elsewhere.

Make headlines with celebrity partnerships.

A celebrity partnership is a great way to get on the Met Gala committee’s radar. Anything you can do to make headlines is going to catch the attention of Anna Wintour and her team, so go ahead and start thinking about who you’d like to work with!

You may be picturing big names like Beyonce or Rihanna here—and that’s great! But don’t overlook lesser-known celebrities as well.

They are more likely to give your brand some time in the limelight, and if they’re willing to share it with their own fans, that can be just as valuable.

Finally, keep in mind: you don’t necessarily have to dress your chosen star for the red carpet.

You can also collaborate on events and social media campaigns, which will help get your name out there while building up a relationship with someone who could eventually walk the Met Gala carpet in your designs.

Create partnerships with popular bloggers and social media influencers.

Know your target market, and you will easily be able to find the perfect bloggers and social media influencers with an audience that matches your brand.

If they want more followers or likes on their own pages, you should be happy to oblige because you are the one getting all the benefit of their promotion.

Be careful though! Make sure their messages and opinions match your brand before signing any contracts. You want someone who is popular but not controversial (unless controversy also fits your image).

Building connections is the key to getting invited to the Met Gala.

Once you think you’ve got the product and branding, it’s time to get yourself out there!

If you really want to accelerate your brand’s path to Met Gala glory, then building a network of connections is an absolute must.

Connections also come with resources—such as personal contacts, industry knowledge, and influencer follows—that can help your small fashion brand grow.

Your connections don’t necessarily have to be other designers.

In fact, some of the most helpful connections can be made with the people that support your brand the most: customers (who can recommend your products), vendors (who can provide feedback on how to further improve your products), partners (who can refer business), influencers (who can promote your products) and so on.

Attending trunk shows or sample sales is another great way for fashion brands—especially new ones—to build valuable connections within their community by interacting directly with customers in person.

Building meaningful connections requires patience, but it is well worth it in the end!

Also keep in mind that networking isn’t strictly limited to face-to-face interactions; social media platforms like Facebook Groups or Twitter can help expose smaller businesses seeking growth opportunities as well!