How to Write Your Own Ticket to Business Success

If you’re a business owner, part-time CMO, or involved in your company’s marketing strategy in any way, you may be asking what the winning marketing tactics are in your market or sector.

What if I told you there is one marketing tactic so powerfully effective that it practically never fails in bringing in new business when applied correctly?

In fact, when committed to consistently, this tactic has the potential to outperform every one of your marketing campaigns combined.

Finally, what if I said this tactic needed no budget and could be performed anywhere with minimal resources? Dying to know what it is?

Writing.

The Best Content Strategy is The One You Write

I’m not talking about simply stringing words together and throwing them up on Medium. I’m talking about writing with intent. I’ll explain.

These days, if you’re a business and do not retain some sort of digital footprint–i.e., your brand’s online presence–you are seriously giving up a lot of market share.

We live in a digital-first world where consumers are looking at your website, reading your social media posts, and interacting with your blog long before they’re handing you cash for a product.

Additionally, the pandemic helped push us indoors, accelerating the mad rush from analog to digital.

Your brand, therefore, is very much an extension of your content and vice versa. It’s not enough to post a few CTAs on Instagram each week and hope for the best. With so much content absorbed daily, value is expected now.

If you’re not engaging your consumers with intelligent content that speaks to their pain points, speaks to the part of them that is on a journey and needing some guidance, you’re doing it wrong.

The good news is that it’s incredibly easy to do this right. All you need to do is start a blog on your website and, well, begin.

What Do I Write About?

Write about the victories and struggles with your company. Write about the amazing customer interaction you had last week.

Write about why you got into your business, what your dreams and goals are. Write about what’s happening in your market today and where you see it going in the future.

Write about a new product in your space that you have questions about.

There are so many things you can write about, but do it you must—every day. No exceptions. You don’t have to publish something every day, but every day you should be writing with the goal to publish by the end of the week.

Why? Why put your thoughts, hopes, and failures out there for the world to judge? Won’t this make you vulnerable to criticism and shame? Who wants to read your stuff anyway, right?

Wrong.

Attract Your Tribe

Your tribe is out there, and they’re not clamoring for another IG post about your current sale prices. They want to hear from you.

Your thoughts, feelings, ideations, machinations–all of it makes great fodder for writing that connects to the human element. If you write it–no matter what it is–they will come.

You may not want to bare your heart and soul online for others to see, but the feeling isn’t mutual. You see, consumers want to connect with the brands they’re curious about.

In fact, most consumers connect first then buy later. Writing is your way of connecting with those potential consumers, and it’s also a way of turning customers into brand advocates. The power of writing truly is endless.

So get started. Now’s the time to put your big ideas on paper and attract your tribe. It won’t happen immediately, and it’s something you will have to stick to consistently before results manifest.

But, when your writing finally does find traction, opportunities you never imagined will show, and it will all be due to nothing more than the power of your word.

Sure, you can hire this task out to a part-time CMO or content writer, and they might do a great job at crafting your brand voice.

But, if you are starting from the ground floor and have little budget space to hire out, start writing now and let the details figure themselves out through your keyboard.

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About the Author

Roni Davis is a writer, blogger, and legal assistant operating out of the greater Philadelphia area.