4 Ways to Make Sure Your Salon Practices Inclusivity

In the salon business, inclusivity is important as it helps you grow your client base while also serving various types of clients. The more people you can attract, the more revenue you’ll make.

Of course, inclusivity often requires additional training so you can serve as many types of clients as possible. Check out these four ways to make your salon more inclusive!

Train Your Staff

Creating a diverse culture isn’t as simple as marking those additional demographics; you also have to understand how to serve them best.

This may mean talking to staff about what type of language or phrasing is most appropriate.

For example, many salon owners advise using gender-neutral terms since it makes everyone feel included.

Have a Diverse Team

Keep your employees as diverse as possible so that your workforce aligns with the types of clients you hope to invite in.

Plus, this increases the chances of having staff members who understand the many hair types. For example, clients with curly or coarse hair cannot use the same products as those with straight hair.

Investigate the four main hair types so you can serve anyone who makes an appointment in your shop.

Pro-Tip

All hair types are different, and if you want to become more inclusive, you need to know how to cut, color, and work with them.

For example, some hair types have a lower moisture content, so you can’t treat them the same way you would naturally oily hair.

Offer Various Products

Inclusivity also means offering and using safe products for everyone, especially if you provide additional services, like waxing.

It’s always best to use hypoallergenic products in your salon since they work on every skin type. Plus, this keeps your client’s skin healthy and prevents the risk of an allergic reaction.

Promote It on Social Media

Make all potential customers aware of your salon’s incredible culture by posting about your services and products online.

If you offer keratin treatment or only use hypoallergenic products, make it known to the public.

Likewise, you could use hashtags that associate with your target demographic as you work on becoming more inclusive.

Why Diversity Matters

Noting the ways to make your salon more inclusive is essential because it ensures everyone who makes an appointment in your beauty salon feels welcome.

Inclusivity is about more than having the right products and services—it boils down to company culture.

Every customer who books an appointment in your salon should feel comfortable and trust that they’ll receive a great service. After all, a happy client is a returning one!