3 Tips for Decreasing Cart Abandonment for Your Online Store

Every visitor to your e-commerce site matters, but some of the most valuable insights a business-owner earns aren’t from customers who make purchases.

It’s the customers who get ready to make a purchase, invest their time in browsing your products, and still choose not to finish the sale who will give you the most direction.

Let’s explore how to spot this occurrence and some tips for decreasing cart abandonment for your online store.

Keep an Eye on Your Analytics

First, you need to keep a constant eye on your analytics. Sales aren’t your only resources for understanding how your business performs online.

Tools such as Google Analytics produce reports that match your needs and interests, so no need to worry about wasting your time reading metrics you don’t care about.

One metric you must include is your bounce rate. Using Google Analytics, you can track the rate at which users visit your site and choose not to engage, instead closing the tab and moving on.

Watching the bounce rate for each page of your site gives you valuable information on whether site layout, language, and images are engaging or turning away customers.

Make Sure Your Site Runs Smoothly

Once you can watch your checkout page bounce rate, you can work to adjust it. One aspect that continually causes users to abandon their carts is the site itself. Things such as slow load times, confusing navigation, or broken designs make customers feel uneasy about spending their money.

One way to see if this is the problem at hand is to try practice purchases. Go through the checkout process yourself on a variety of devices.

Test any discount codes yourself, or have family members and friends give feedback on your checkout page usability. If you notice any hiccups in the checkout process, correct them ASAP.

Tell Customers What They Need To Know

Another issue that turns customers away from finalizing their purchases is a checkout process that doesn’t tell them everything they need to know.

Business-owners often overlook simple things, but customers have strict expectations of what a trustworthy site looks like. Include messages that offer options and clarification throughout the process.

Even the product page itself requires ample information. Specifications and expected delivery dates are standard, but businesses can communicate even more to customers by making inventory numbers visible to guests.

Thoroughly communicating with the customer is most vital at checkout. The page where a customer puts in their card information and address should also show the purchase they’re making.

Mention during checkout that customers can expect a confirmation email with matching information or provide contact info at this point.

Use these tips for decreasing cart abandonment

Decreasing cart abandonment for your online store is an ongoing chore. Every change to the site has the potential to affect a customer’s trust in it. Remember to frequently check in on your bounce rates, test your site, and seek out opportunities for improvement.