3 Inventive Ways to Brand Your Black Owned Business

Branding is an important part of any business. Your brand is shaped over time to reflect the identity of your business. In order to effectively shape this identity and communicate it to your customers, you should consider different options for branding.

Vehicle Branding

If you are looking to advertise to your local market, then vehicle branding is an effective option. With vehicle branding, you can place advertisements on cars, buses, trains, etc. to help market your business. A common option to use is to put a vinyl wrap on a car.

If you have company vehicles, then a vinyl wrap might be your best option. When using vehicle branding, you want to create a clear design that represents your business. The unique aspect of vehicle branding is you need to be considerate of the actual vehicle you are using.

For example, if you use a vinyl wrap, you need to consider all sides of the car and how your advertisement will translate when placed on the car.

Office Branding

While vehicle branding will help you to gain impressions, the branding inside your offices is equally important. First of all, you want to make sure there is clear signage for your business in the entryway. People should walk in and immediately know where they are as well as the main goal of your business.

In addition to signage and other marketing materials, you also need to consider your office as a whole. Everything from your layout to your office organization can influence your branding.

For example, a business that emphasizes collaboration might include more open work spaces rather than individual offices. Every aspect of your office should be in line with the mission of your business because everything can shape people’s perception about your business.

Online Branding

Having an online presence has become nearly essential for businesses. Most people look for businesses online and many of their first impressions are formed here. You need to dedicate time to your online branding.

This can include your website, social media profiles, and even online listings of your business. Your website should be one of your top priorities as this is where people will go to learn more about you. The website should be a clear indication of your mission.

The brand you create for your business is a powerful tool. It can influence how people see you and it can impact their decision to do business with you. It’s important to take every opportunity to brand your business.

---

Read this next: How To Attract New Customers to Your Café