3 Inventive Ways to Brand Your Black Owned Business Posted on September 1, 2021September 1, 2021 By Leigh Langston Branding is an important part of any business. Your brand is shaped over time to reflect the identity of your business. In order to effectively shape this identity and communicate it to your customers, you should consider different options for branding. Vehicle Branding If you are looking to advertise to your local market, then vehicle branding is an effective option. With vehicle branding, you can place advertisements on cars, buses, trains, etc. to help market your business. A common option to use is to put a vinyl wrap on a car. If you have company vehicles, then a vinyl wrap might be your best option. When using vehicle branding, you want to create a clear design that represents your business. The unique aspect of vehicle branding is you need to be considerate of the actual vehicle you are using. For example, if you use a vinyl wrap, you need to consider all sides of the car and how your advertisement will translate when placed on the car. Office Branding While vehicle branding will help you to gain impressions, the branding inside your offices is equally important. First of all, you want to make sure there is clear signage for your business in the entryway. People should walk in and immediately know where they are as well as the main goal of your business. In addition to signage and other marketing materials, you also need to consider your office as a whole. Everything from your layout to your office organization can influence your branding. For example, a business that emphasizes collaboration might include more open work spaces rather than individual offices. Every aspect of your office should be in line with the mission of your business because everything can shape people’s perception about your business. Online Branding Having an online presence has become nearly essential for businesses. Most people look for businesses online and many of their first impressions are formed here. You need to dedicate time to your online branding. This can include your website, social media profiles, and even online listings of your business. Your website should be one of your top priorities as this is where people will go to learn more about you. The website should be a clear indication of your mission. The brand you create for your business is a powerful tool. It can influence how people see you and it can impact their decision to do business with you. It’s important to take every opportunity to brand your business. Read this next: How To Attract New Customers to Your Café Like this:Like Loading... Related News branding optionsoffice brandingonline brandingvehicle branding
Beauty & Fashion 5 Reasons Black Women Go Natural Posted on May 17, 2018October 27, 2021 Black Women – Why Go Natural? By Zipporah Robinson Black women, are you currently chemically relaxing your hair? Has your hair stopped growing or breaking off? Learn why so many Black women are going the alternative route – NATURAL! 1. Chemicals are harsh to your hair A chemical relaxer actually… Like this:Like Loading... Read More
News What Black Women Selling Their Home Need To Know Posted on October 17, 2019October 19, 2021 Navigating the selling process can be difficult, especially when it feels like the odds of getting a good deal are stacked against you as a Black woman in America. Unfair and often predatory lending practices, discrimination by realtors, skepticism by lenders even when a Black applicant has the credit can… Like this:Like Loading... Read More
News 3 Ways Female Founders Can Realign the Capital Landscape Posted on April 27, 2022October 29, 2024 Relative to global entrepreneurship, the proverbial glass ceiling has seemingly been shattered. This amid reports revealing statistics that nearly half of entrepreneurs worldwide—252 million—are women. As impressive as that metric is, it’s curious that Census Bureau Annual Business Survey reporting cites that a mere 20.9% (1.2 million) of U.S. businesses… Like this:Like Loading... Read More