4 Marketing Tricks That Can Help Any Black-Owned Business Succeed

Effective marketing tricks for any business require two main components. A short term plan to reach customers solves the immediate needs of the business.

A long term marketing strategy ensures that growth and vision stay on track.

Black-and women-owned businesses have unique challenges and opportunities within their business plan strategies.

These four specific marketing tricks can help ensure the success of Black-owned businesses for years to come.

Social Media With Personality

Virtually everyone on the planet has at least one social media account. According to the Digital Marketing Institute, most users are active on social media an average of about 3–4 hours per day.

Successful businesses have learned how to effectively leverage social media marketing to reach potential customers. The overall tone of social media business pages should be positive and error-free.

Fun and trendy vibes reach a larger target audience than stuffy, dry pages. The overall image of the business social media presence gives customers an idea about the company.

Create a defined voice that accurately reflects the company mission and vision statements. Edgy is fine for sports and fashion, but play it safe when addressing political issues or current events on business social media pages.

Choose a Target Audience

Traditional and social media marketing is only as effective as their underlying goals. Many small businesses make the mistake of thinking they can market the same way to a diverse audience.

Unfortunately, this is not usually the case. Marketing tricks may not be an exact science, but there are multiple data points for each consumer that help marketing executives determine the best prospects for new business.

Targeting to the consumers or business partners that are most likely to need a particular good or service is the most obvious and direct route to growing a business.

You can even market to your local target audience to grow your service market or foot traffic.

Go Mobile

Mobile app platforms have become an inexpensive way to boost both company sales and referrals.

Traditional websites must be revamped to be mobile friendly so customers and potential customers can get a clear picture of what a business does and how it operates—all from the palm of their hand.

Even the most unexpected industries that do not offer goods for sale have found that mobile apps and sales tools have increased their profits.

According to ApricotDental, with over 60 percent of your traffic coming from mobile searches, you need to have a website that can inform potential dental clients about their concerns and allow them to schedule an appointment easily from their phones or you will lose out on those sales.

Willingness to Change

Trends in business are always changing and new technological tools are always becoming available.

Upcoming entrepreneurs, especially women, are quick to adapt to changing conditions in their environments.

This tool of survival is also essential in a marketing plan. If you want to stay relevant and up-to-date with your marketing strategy, you need to be able to adapt to the new way of doing things.

Technology and cultural trends are conducive to unexpected changes in consumer demand and corporate buying power.

As these catalysts present new opportunities and trends, successful marketers are ready to tweak their marketing and advertising strategies.

These adjustments do not necessarily change the overall vision or mission statements of the company, and they certainly do not affect the branding efforts.