Women’s History Month Spotlight: Erika Lyremark

Name and occupation:

Erika Lyremark (“Lira-Mark”), Business coach and mastermind behind The Daily Whip, where I teach beautiful babes to be bad-ass business women.

What do you love most about being a woman?

That it affords me so much choice! (I would have answered differently if you’d asked me this, say, 300 years ago.) I have an incredible array of options as a woman.

Have you had to deal with much sexism in your industry?

One of the benefits of working exclusively with other women is that that particular hurdle just isn’t an issue. Having spent 9 years as a stripper and 9 years working in commercial real estate, I’ve seen the other end of the spectrum, and it’s impressive. I like where I am now.

Do you belong to any organizations catered to women business owners?

Currently there are more than 150 women in my online community with whom I interact regularly – that’s organization enough for me! That said, I am a host for Tory Johnson’s Spark & Hustle National Tour.

Who or what inspires you most?

My dad. My mom. Oprah. Seeing my clients go from scared and scrounging to soaring pros.

Something about you that would surprise us:

I live in Minneapolis, and not New York, L.A. or San Francisco!

Advice for women entrepreneurs:

Treat your business like a lady. Hustle, hustle, hustle, then hustle some more. Always ask for the dance.

Website and social media links:




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