News 7 Techniques Every Startup Can Use to Retain Customers Posted on November 22, 2021November 22, 2021 By Leigh Langston Thriving in a diverse and dynamic market has always been a challenge for businesses. To stay atop, many opt to focus on lead generation. However, startups should not overlook the more vital determinant to success—customer retention. This refers to the company’s ability to engage its existing customers to continue buying… Read more
News 4 Common Mistakes Made When Launching a New Product Posted on April 30, 2021April 30, 2021 By Leigh Langston The introduction of a new product or product line is an exciting time for any business, but you may fall into your fair share of pitfalls. Given how long it can take to develop a new product line, you can’t always afford to make simple mistakes upon release. We’re going… Read more