Quick Tips for Building Marketing Momentum

Every business must work hard to create awareness and interest around their products and services—Black and women-owned businesses especially.

Marketing strategies are at the heart of this work with the ultimate goal of creating social interest and engagement. Here are a few quick tips for building marketing momentum.

Utilize Pop-up Events

Pop-up events are a fun and creative way to engage people. When you offer consumers an exclusive, unforgettable experience, they cannot resist. Pop-up events are just that—short, one-time events that show off your products and pique people’s interest.

Though this may not be the only brick-and-mortar presentation of your business, you want people to get a taste for your personality and products. Get the most out of your pop-up event and capitalize on the social interest you generate.

Show up in the Community

Community engagement is crucial when building marketing momentum. People who see you and your employees out in their neighborhoods will think positively of your business.

Though you may have a natural disposition to serve and uplift others locally, you cannot deny the power of a positive image.

Be sure to wear branded clothing and tell people that you represent your business. When you establish trust with locals, you gain new customers and build deeper ties.

Track the Competition

You always want to stay one step ahead, so track the competition and their marketing tactics. You are not the only business vying for the top of your market, even in small towns or regions. Monitor the progress of your competition so you can react appropriately.

Though you don’t want to antagonize other business owners, you need to stay at the top to hold on to social momentum. Any advertisements from the competition will detract from people’s attention on you.

Utilize these quick tips for building marketing momentum and track your progress. Choose one or two metrics to follow, and you will see the impact creative advertising can make on your business success.

Once you build enough momentum, you can use this to your advantage to advertise new products and improve investor relationships.

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