Quick Tips for Building Marketing Momentum Posted on March 3, 2021June 4, 2023 By Dangerous Lee Every business must work hard to create awareness and interest around their products and services—Black and women-owned businesses especially. Marketing strategies are at the heart of this work with the ultimate goal of creating social interest and engagement. Here are a few quick tips for building marketing momentum. Utilize Pop-up Events Pop-up events are a fun and creative way to engage people. When you offer consumers an exclusive, unforgettable experience, they cannot resist. Pop-up events are just that—short, one-time events that show off your products and pique people’s interest. Though this may not be the only brick-and-mortar presentation of your business, you want people to get a taste for your personality and products. Get the most out of your pop-up event and capitalize on the social interest you generate. Show up in the Community Community engagement is crucial when building marketing momentum. People who see you and your employees out in their neighborhoods will think positively of your business. Though you may have a natural disposition to serve and uplift others locally, you cannot deny the power of a positive image. Be sure to wear branded clothing and tell people that you represent your business. When you establish trust with locals, you gain new customers and build deeper ties. Track the Competition You always want to stay one step ahead, so track the competition and their marketing tactics. You are not the only business vying for the top of your market, even in small towns or regions. Monitor the progress of your competition so you can react appropriately. Though you don’t want to antagonize other business owners, you need to stay at the top to hold on to social momentum. Any advertisements from the competition will detract from people’s attention on you. Utilize these quick tips for building marketing momentum and track your progress. Choose one or two metrics to follow, and you will see the impact creative advertising can make on your business success. Once you build enough momentum, you can use this to your advantage to advertise new products and improve investor relationships. Get more marketing tips and news. Like this:Like Loading... Related News community engagementhow to create a thriving businesshow to market your businessmarketing strategiespop up shopstracking the competition
News What to Do When Faced With a Huge and Unexpected Expense Posted on June 13, 2022June 13, 2022 The reality of living in a modern, capitalistic society means that it is a real possibility that you will one day get slammed with some kind of unexpected expense or financial emergency. Don’t panic! While it may be harrowing to think about, here are some of the things you can… Like this:Like Loading... Read More
News Why 2020 is the Year Black Women Should Start a Business Posted on July 10, 2020June 26, 2024 2020, despite its talent for bad news and surprising the world with one unbelievable problem after another, does have some goodness to offer. For Black women, for example, 2020 could be the perfect year to start a business. Here are a few reasons why. Taking Advantage of a Recession A… Like this:Like Loading... Read More
News Common Marketing Mistakes Made by New Entrepreneurs Posted on September 20, 2021September 20, 2021 Starting your own business can be a daunting task, especially when you need to play every role in the business until you can get big enough. Marketing your business is certainly one of the most important aspects of getting off the ground, but many entrepreneurs struggle with reaching the right… Like this:Like Loading... Read More