How To Create Demand for Your Product

Running your own small business is an exciting and bold venture. Small business owners work hard and put care into everything they do.

It can be discouraging when pouring heart and soul into a product to see it sit on the shelf when you know it should be flying off it.

Your product may not be the problem; your marketing strategy may be focused on the wrong thing. If you’re putting energy into capturing demand but seeing no results, it might be because you haven’t created demand for your product quite yet.

To see results, start by learning how to create demand for your product.

Offer a Deal for New Customers

Sometimes all a new customer needs to convert for the first time is a special offer that makes the product less of a gamble for them.

When a person first comes across a new product and thinks it could be beneficial in meeting a need of theirs, they must weigh the cost against the potential that the product isn’t what they think it is.

When a person purchases from you for the first time, they are taking a risk to trust in the quality and customer service of a strange brand they don’t have familiarity with.

A coupon or no-hassle return policy for first time buyers may help them have more trust in their investment. 

Invest in Social Media Advertising

Social media advertising creates demand while pay-per-click and shopping ads capture it. When a brand-new business invests only in PPC marketing, results may fall flat of their initial expectations.

Brands must create demand before it can be captured.

Using social media platforms such as Facebook for advertising helps you expose your target audience to your products and drum up interest in them.

If you are investing in Facebook paid advertisements, consider how their attribution window works—it’s unique from any other digital marketing method’s attribution style and takes some getting used to.

Focus on What Makes Your Product Shine

Your product is unique—but your potential customers don’t know it the way you do. Think of why you created your product. Your “why” is most likely the answer to the question “What problem does this product solve?”

Products that solve a problem are the ones that develop a lasting and loyal brand following. Once you learn what problem your product solves, find ways to communicate that message to the consumer.

For example, if you make crochet hair ties, think about why people need those. One reason is it solves the issue of there being no cute hair accessories for thick hair.

Looking at the crochet hair tie, some people won’t realize that immediately—so you have to tell them!

Post about the benefits of your product and tell people directly what issue it solves for them.