How Black Women Can Bring Their Business Website in Line with Their Brand Posted on December 7, 2020August 19, 2021 By Leigh Langston Customers come to your company because of your products, but they choose to buy because of your brand. Your brand is how you connect with customers and earn their trust. As a Black woman, there are several ways that you can connect with your audience in a special way. A key place to establish that is your website. Showcase Your Values You have values as a person. As an entrepreneur, your business also has values. Let your customers know what those values are on your about page. List your values and then explain why they are so important. Personal experiences can help your audience really connect with you. Make sure that your values are reflected in the way you conduct your business as well. If you say that you value customer satisfaction, you need to have ways for customers to easily get in touch on your website. They should know that they can try your products and get help with problems hassle-free. Choose Images That Really Reflect Your Business The images that you use on your website are going to impact the way others perceive your business. Pick ones that align with your brand. While considering a photo, take a look at it and ask yourself. What feelings does this image invoke? Get a few other opinions before finalizing your decision. Real images represent your business better than stock photos and can showcase your brand more effectively. While taking your own photos, consider featuring your own employees. Using your own employees fosters a sense of loyalty and comradery that you won’t get from hiring models. Coordinate Your Colors Believe it or not, colors influence how we feel. Many fast-food chains use bright vibrant reds and yellows in their designs because it actually causes people to feel hungrier. You should select colors that help to invoke the right feelings in your customers. When you select your color scheme, you need to stick to it. The color formatting should be the same throughout your site so that it has a consistent feel. The colors that you use should be complementary to the ones that are used in your logo. A brand isn’t something that can be thrown together in a few minutes. It should be built through serious thought and consideration. A brand is like your business’s personality. Your website should show that personality so that people will begin to connect with it. Read more tips here: Young Industries That Could Use More Black Female Representation Like this:Like Loading... Related News brand marketingbusiness websitehow to grow your business onlinehow to make a business website
News Signs of LGBTQIA Discrimination in the Workplace Posted on July 25, 2022July 26, 2022 Discrimination in the workplace surrounding members of the LGBTQIA community still occurs in our society. Most notably, the Supreme Court just recently ruled that members of the LGBTQIA community are a protected class under Title VII of the Civil Rights of 1964, which means that until 2020, it was legal… Like this:Like Loading... Read More
News How to Promote Safe Driving at Work Posted on March 5, 2021December 13, 2022 When putting drivers on the road, it’s the responsibility of your company to make sure that you are putting responsible individuals in charge of vehicles. Failing to do so can result in unsafe driving that can cause collisions, damages, and injury. To avoid the potential of disaster, your company needs… Like this:Like Loading... Read More
News Concepts That You Can Use to Improve the Quality of Your Products Posted on July 16, 2021July 16, 2021 As you think about how to grow your business to the next level, there are a variety of goals you should be thinking about. Improving the quality of your products is definitely one of them. But while carefully analyzing your products and production line is an important aspect of this… Like this:Like Loading... Read More