5 Ways to Attract Brides to Your Beauty Salon

Increase salon revenue and build your clientele by tapping into the bridal market.

Learn the amazing ways to attract brides to your beauty salon with this great guide. You don’t want to miss this information!

Get a Booth at a Bridal Expos

Networking is an essential skill for any business owner. Connect with people by renting a booth at bridal expos and advertise your salon services.

Book appointments and consultations with future brides. You can also offer beauty services for events like bachelorette parties, bridal showers, or wedding photo shoots.

Don’t forget to bring business cards and hand them out during events.

Plan a Salon Open House for Brides

Besides bridal expos, you can connect with women by planning a salon open house for brides and wedding parties.

Offer mini services such as light makeup and quick hairstyles to showcase your skills. Make the event fun by providing refreshments and upbeat music.

Open houses leave good impressions on salon guests and will encourage brides to book your services!

Create Custom Wedding Day Packages

Attract brides to your beauty salon by creating custom wedding day packages. It’s wise to tailor different price points to attract wedding parties of different sizes.

For example, bridal parties with five or more people can start at $1200. Of course, the services you offer should influence prices.

After all, you don’t want to undersell or charge too much for services.

Expand Salon Services

Brides should look their best on their special day. To ensure the “perfect” appearance, women seek various beauty treatments like eyelash extensions, facials, and special manicures.

With this in mind, you can attract brides by expanding your salon services! Offer things that women want before their wedding day.

In particular, manicure treatments with collagen gloves are a fantastic service to offer. One reason to use collagen gloves at your salon is that they deeply penetrate the skin to deliver nourishment.

Give brides soft hands and a gorgeous manicure at the same time!

Create Relationships With Bridal Businesses

Who knows the wedding industry better than the experts? Create relationships with bridal businesses and do referral marketing.

When clients visit their business, they’ll recommend your salon. In return, you can display business cards and tell your customers about the wedding business. It’s a win-win situation for both parties.