Name and occupation:

Claudia A. Hoexter, Founder and CEO of Alexa Brands, LLC

Inventor of the Beauty Spoon®, the innovative new beauty tool that helps you spoon out all the remaining liquids located in your product bottles and containers.

What do you love most about being a woman?

Everything! I love fashion, beauty, and design. I also love the hidden power we possess when we are confident, composed and in control.

Have you had to deal with much sexism in your industry?

No, inventing, product development and manufacturing in general is definitely male dominated but I believe if a woman educates herself on all aspects of those things, people both male and female will take notice and listen.

Do you belong to any organizations catered to women business owners?

I am currently researching the Women’s Business Enterprise National Council as a possible organization to join.

Who or what inspires you most?

All women in power inspire me, Oprah Winfrey in particular. It is amazing how she came from such humble beginnings to the success she has achieved today. I believe women can do everything a man can in business if we put our minds to it.

Something about you that would surprise us:

I am the 7th child born out of 8 children total. I credit my birth rank to any success I achieve, as I have had to be independent, resourceful, and outspoken since I was a little girl.

Advice for women entrepreneurs:

Believe in yourself and you can accomplish anything. The world is ours for the taking, but only if you are willing to work hard. Appreciate the little accomplishments along the way because the joy comes not from what we ultimately achieve, but from the process of getting there.

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