Painting and creating art is a way I can express myself; express what I see and feel in the world around me, in an almost universal language. What’s important about my art is not that I express exactly my thoughts to the ‘T’. Sometimes I start out with an idea, and it turns out totally different from what I had in mind. I understand that art can be very subjective at times. It can mean different things to different people, but as long as my art gives people pleasure in any way, be it in an intellectual level or merely pleasing to the eyes, to me this is what makes art fun. Getting close to something that you intend to say through visual poetry, a canvas can speak to a nation. Though I am fairly new to the art world (2 and a half years),finding my way through styles and paint mixture brings me joy. I just want to capture the essence of life and what that entails with my brush, and that is the adventure.
Name and occupation:
Claudia A. Hoexter, Founder and CEO of Alexa Brands, LLC
Inventor of the Beauty Spoon®, the innovative new beauty tool that helps you spoon out all the remaining liquids located in your product bottles and containers.
What do you love most about being a woman?
Everything! I love fashion, beauty, and design. I also love the hidden power we possess when we are confident, composed and in control.
Have you had to deal with much sexism in your industry?
No, inventing, product development and manufacturing in general is definitely male dominated but I believe if a woman educates herself on all aspects of those things, people both male and female will take notice and listen.
Do you belong to any organizations catered to women business owners?
I am currently researching the Women’s Business Enterprise National Council as a possible organization to join.
Who or what inspires you most?
All women in power inspire me, Oprah Winfrey in particular. It is amazing how she came from such humble beginnings to the success she has achieved today. I believe women can do everything a man can in business if we put our minds to it.
Something about you that would surprise us:
I am the 7th child born out of 8 children total. I credit my birth rank to any success I achieve, as I have had to be independent, resourceful, and outspoken since I was a little girl.
Advice for women entrepreneurs:
Believe in yourself and you can accomplish anything. The world is ours for the taking, but only if you are willing to work hard. Appreciate the little accomplishments along the way because the joy comes not from what we ultimately achieve, but from the process of getting there.
Website and social media links: