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Free eBook – How to Make Money Messing Around on Facebook

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Social Media, Hashtags on Twitter and Blogging for Business

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By Michelle Duffy

So you want to market your business online through social media marketing? Don’t know where to start? Well, here are some strategies to get you started, including the power of hashtags on Twitter. (A subject I will cover again later.) They are free and easy to apply and great for any small business or if you simply work from home to make money in your chosen industry, along with using the best apps for iPhone.

  • Instagram account for business – One of the key actions to have come out of Instagram is that small businesses across the planet are embracing this relatively new phenomena to market their business. Visitors engage with platforms of color and image (as well as short videos too) and see a different side to businesses. It shows a very human side of a company thus proving that it’s not just sell, sell, sell. Take action on Instagram if you haven’t already. A cool little app for your iPhone, it allows you to engage with your customers even when you’re not in the office or in fact, not even at work.
  • Facebook and Twitter – FB is still the favorite of the world with Twitter hashtags coming up as a close second. The saying goes, your friends are who you talk to on FB, on Twitter, you talk to the world. Hashtags are a must on Twitter although they are still frowned upon on FB and Facebook marketing. Although people do use them, I am inclined not to as they hold no purpose in how people use FB for searching, and therefore, not the ideal way to make money for your business. There is a rule of three on Twitter, so if you want to use hashtags on Twitter, never use more than that. You don’t want to be caught spamming on either site, or FB would shut your page down. Hashtag your keyword in the search box and see what people are saying about it. Join in the conversation if you can and answer questions if they have any. This is a free thing to do and it will get you noticed by the world.
  • Facebook Advertising – You don’t have to sign up for FB’s high advert charges either, although I would make use of their ads manager as you can use this to see the demographics of your audience. The tools on FB allow you to see exactly how many people you could address who are on FB already. FB will calculate the number of people who match your ‘ideal customer’ criteria (so if you haven’t done this, do it! It’s highly valuable!) I would also recommend getting your friends to share your business page and so on. Join groups on FB who already have an interest in the area or the product you are marketing, and watch the discussions on these pages, and join in. Once people see you as an expert, they are more likely to trust you, and therefore buy from you. The way to benefit from all these social media platforms is to be consistent with your content and link them all together for easy posting. The best Apps for iPhone and Android hardware for this are free and makes this process very easy. I recommend a free Hootsuite account to get you started.
  • YouTube - Should not to be ruled out and is growing steadily in social media marketing. It is used as a search engine by a growing number of people (you will also be able to link a Google+ account to this too and has rocketed marketing success. Mainly for the bigger companies but small businesses are homing in on it too. All owned by Google of course, it is the big G word you need to impress on the net!) I would certainly consider making films about you, your team, product and give demonstrations on how to use your product or if it’s a service, use the video to tell them how they will benefit from using your service. People need to know what the benefits are.

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The Art of Has, Which So..

  • As a mantra, always remember this… ‘Has, Which, So.’ In other words… tell your customers what you have or what your product has, then tell them what that service/product will do. ‘So’… tell them the benefit of them using the service/product. You will need to use this type of content on your website too. Have fun with your videos. Add music (free music of course – a number of sites will offer free music) and credits, also add a link to your website at the beginning and the end of the film. Don’t make it longer than three minutes – people tend to get bored if it goes on longer than this. Bear this in mind with your podcasts too. AudioBoom for business is an excellent place to upload podcasts very easily. They do all the formating for you and you can download the app so that you can podcast and upload on the move. Three minutes on this site will get you a free account. If you want to do podcasts an hour-long, then you will need to pay. Around $60 for the year is a sound investment, but the free account will serve just as well.
  • Blogging - Can’t stress this enough. Use WordPress (loved and adored by Google) – I also advize a plugin called Squirrly SEO. Along with the Google AdWords Keyword Tool, it will maximize your chances of hitting the fist page in Google results. It is a tool that sits next to your posts in the editing stage and will help you make the most out of using keywords that Google looks for. Use the Google Keyword Tool to find the keywords that your customers are likely to use to find you. You tap in a keyword and the plugin will tell you who is searching that word, talking about it from news items sourced instantly and from social media feeds. It will even give you a range of copyright free images to use, so the hard work is being done for you. It will also tell you as you write if your post is Google friendly and how to maximize it. You get the first 40 keywords free, then you need to pay after that and it’s about $6-$9 per month. An excellent investment and not breaking the bank. Of course with your blog, you can share it all over the place including other sites like Empire Avenue and Tumblr.

REMEMBER! Google loves links and you will score highly with G if you have a lot of incoming links to your site from other sites. The best way to do this is share your content as stated above. Always make sure that the links are from sites who are reputable and loved by Google. Don’t simply ask people to link your site from any old plae. Google will spot you and you will lose credit with them. Post your articles on places like ezinearticles.com – another favored site by Google. If you are not sure of something Google it first. Google your keywords and see what comes up – the first page is your competition. There is also an E-zine plugin for WordPress which allows you to post your article the minute you publish it on your blog. I would use WP’s plugins to the hilt. They are brilliant and useful, especially the All In One SEO plugin, which I highly recommend and it will do all the SEO for your site.

Michelle is the editor and writer at The Vintage Business Digital Magazine and is also festival co-organizer of The Vintage Belles Annual Festival in Warwick. Owner of TVG Productions and promotional film maker, she guest speaks all over the UK at events and fairs on better marketing for small businesses in the craft and vintage field. She also writes The Vintage Girl Newsletter which is the longest running publication in the field, and has personally seen the development of several businesses in the UK and the U.S reaching success in their industries.

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Branding – How Do YOU Appear on Facebook?

brand-identity-logo-explained1By Terry D Kozlyk

Late to the party, many small and medium size businesses are discovering Facebook as a tool for promoting and branding themselves. In the past few years, the term “branding” has been a hot business topic, created by the media hype around advertising using social media. But I never fully understood the term “branding”, its implications and the practice, until I started actively participating, reading and writing on my Facebook timeline.

My main reason for exposing myself to the world of Facebook, was simply to understand how it works. I wanted to see if there was merit in using Facebook, as over a billion users worldwide were doing. Whether I connected with my classmates from 30+ years ago or not, was furthest from my mind. What I did discover was that not only is Facebook a powerful branding tool for business but how individuals are unwittingly using it to create a personal brand that may come back to haunt them.

There was much that I didn’t know about Facebook. But by “LIKE-ing” a few people I knew, a few more from my club and hometown classmates, I began to build a repertoire of scrolling real-time news. It wasn’t more than a year of regular weekly readings, that the light finally came on for me. Clear as day, I realized how several of my “friends” have casted, stereotyped, say “branded” themselves, and NOT in a good way. I saw a pattern from their postings, that I could have easily used to describe or introduce them, if I was ever asked. I began to label and think of them, specifically by how frequently and what they posted on their timeline. They have managed to “brand” themselves.

I began to detect a consistent pattern with many. Is that how I want to be described or thought of? There was the person that would post just family pics of events with their grand kids. This is commendable, but maybe in a closed family Facebook sub-page; not your general friends list. There was the person who posted pictures that made me wonder, “What am I missing here? Why is this picture being broadcast? It’s just a picture!” All it proved was that they knew how to take a picture and how to post to Facebook. Nice, I thought. They have a heartbeat. There was the friend who spoke of deep inner feelings. Sure; just thinking out loud perhaps, but maybe don’t be posting into words. People will sense you are emotionally unstable and incapable of dealing with everyday life. Then there was the world traveler that would post pictures daily from across the globe. Obviously not current and just drawing from years past vacations. Then there was the person who posts 10 times per day. Well, that person clearly does not have a life and needs constant attention. Some may come across as activists. That’s when I discovered I can UN-follow these while still leaving them in my friends list. And believe me, I did.

branding-marketing-sellingSo before you write on your timeline, and then click POST, ask yourself the following 4 questions.

1) What is the purpose of my post?

Are you hoping to inspire, inform, motivate, instigate or call-to-action someone? Are you sharing an experience with a picture hoping to get some feedback from others? Or are you just blowing off some steam, perhaps getting onto a soapbox and ranting about an incident that happened to you? Are you hoping for support or sympathy? If you are writing in the “heat of the moment” and saturated with emotion such as anger or vindictiveness, then close your laptop and go for a good walk or other physical activity. Yes, writing can very good therapy, so continue writing, but do so in your personal journal, not your Facebook timeline. No one is interested in reading your thoughts repeatedly.

2) Am I comfortable with others repeating my comments attached to my name?

This is more inline with the “gossip session” or water cooler talk, when others may talk about you behind your back. We can’t control gossip about us, so make sure it is gossip you are comfortable having proliferate about you. Hearing your comments in the third person may make the hairs on the back of your neck standup.

3) If this was my last post, would I want to be remembered by it?

Think legacy. What do you want to leave behind for others or society in general? In what light would you like others to talk about you?

4) Is there any value to my post?

Sometimes we get carried away and when others look at our post, they ask themselves, “So what? Why are you telling me this?” This is more along the lines of the “What’s in it for me?” question. If not, then write your post so it will be of value to others.

Today, more than ever, most people reading something are looking for specifics that will bring them value, knowledge or absolute riches. They just don’t want to be an audience, giving their precious time to you, the aspiring author who is going to write the next best seller which will turn into the #1 movie of the year. If not, then your post is simply “noise” and your contacts may not only “un-follow” but also remove you as a friend completely.

brandRemember, when you are posting on Facebook, you are talking to the world. Statements will never be retracted or deleted. Your post may even proliferate and haunt you with someone re-posting on other social media. Even if deleted, people who have already read your post may remember you by that lasting impression you gave them. People can make their minds up about you very quickly and can stereotype you as an activist, anti-whatever and just plain dangerous to have around. Don’t place yourself in the “court of public opinion”. Also, some potential employers hire social media consultants to compile a social media profile of you. Seeing pictures of you volunteering your time with a worthy charity in a developing country is a good thing. But pictures of you getting blasted at the bar on the week-ends, well, not so much.

Facebook is a powerful social media tool. It levels the playing field between a lowly individual and a multi-million dollar company. Done right, you can project as good as the big companies. Use it to showcase your strengths, ambitions and accomplishments. Use it to inspire and summon others to their cause. Use it to stay connected. Use it to develop and advertise “your brand”. I hope my experience with Facebook and tips above will help you “brand” yourself in the best possible light. As a test, you can connect with me on Facebook and practice what I shared above.

Terry is a freelance speaker, writer and the principle content creator and curator (CCC) at TDKtalks.com

His video, audio and written content is disseminated through his website, Slideshare, iTunes, and Ezine Articles.

Terry, a dynamic speaker who listens to his audience, is personable, energetic and passionate about connecting with people. His presentations can be thought-provoking, motivating, inspiring or just entertaining.

Be sure to read Terry’s other articles at http://www.TDKtalks.com

Article Source: http://EzineArticles.com/?expert=Terry_D_Kozlyk
http://EzineArticles.com/?Branding—How-Do-YOU-Appear-on-Facebook?&id=8881934

 

 

Happy Thanksgiving From Dangerous Lee

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I want to take the time to sincerely thank those of you who visit my website on a weekly basis and share articles that you enjoy with others in your social media circles. You help to put money in my bank account, which helps me to take care of my child, and you also help to spread the word about my brand.
My network is my main source of income, which I run alone, and the more readers I have the more successful I become. There is something for everyone at The Dangerous Lee News & Entertainment Network, so if you have not made an effort to check it out please do so now – DangerousLee.Biz. ‪#‎KeepitDangerous‬!

Does The Media Destroy Women’s Self Esteem?

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By Oliver J R Cooper

When it comes to what the media focuses on, there are many things that are positive and constructive and then there are also numerous things that are negative and destructive. This is to be expected, as there are pros and cons to most things in this world.

And with that in mind, it is essential that one has the ability to question what they see and hear. Just as one would look at a menu in a restaurant and decide what they wanted and didn’t want; every item on the list would not be selected.

One would use discernment to avoid what was not healthy or the foods they did not enjoy. This filter that one uses when looking at the menu is normal for most people. It doesn’t take much effort and can take place without one needing to be too aware.

However, when it comes to the media, this discernment is not always in place and this means that one can accept and internalize everything they see or hear in the media. And this is not something that one should blame themselves for or come to the conclusion that there is something wrong with them.

Part Of Life

This is because the media is part of life and something that can’t be avoided. What one can do is develop their critical abilities and create strong intellectual boundaries. To live without these things is to be completely vulnerable to everything and anything the media comes up with.

And as a result of the media being part of life, it means that its effects are often invisible and go on unnoticed. Here, one’s self esteem and emotional state can be directly influenced by the media.

When one watches the news, it is inevitably going to have an impact on how they feel. But before long, they are likely to settle back down and return to their normal state of being. Then there can be other times when one is still being affected by the media; even after they have placed their attention elsewhere.

Identity

The above relates to how the media can shape ones emotional state in regards to the daily events in the world that they chose to focus on. This is just one consequence of the media and another thing the media has the potential to do, is to define how one perceives themselves.

And this covers a whole range of different aspects of the self. If one feels good or bad, if they feel worthy or unworthy and if they are physically attractive or not, will then be defined by the media. So it won’t be up to oneself to define these things, it will be based on the media granting them permission.

It therefore doesn’t take much reflection to see that this is a very precarious position to be in. And yet if one has lived this way for most of their life, it is not going to be changed overnight. One might not even realize that what the media says is not the truth.

Ideas And Reality

Although what the media sells can appear to be the truth, it is often far from what actually exists in reality. But just because something is an idea and has very little to do with reality itself, it doesn’t mean that this will be realized.

So the media programs peoples mind to see in a certain way. And as the mind only sees what it has been programmed to see and filters everything else out; even though what the media is saying is not always accurate, it no longer matters.

Women

The pressure women face through the media is far worse than what men have to deal with. In recent years, a new market has opened up to make money from men by getting them into products that were only used by women in the past. Such as: moisturizers and grooming products.

But when it comes to women, every part of them is constantly scrutinized and measured up to some ideal that they have invented. And these ideals are in a constant state of flux and so having inner stability is impossible.

Lose Or Lose

So if a woman has what the media has idealized, then they could feel fine. But before long this ideal will change and then they could sink right down, emotionally speaking. It is then not a win win situation or even win lose, it is simply lose or lose.

And while this is going to have a massive impact on a woman’s self esteem and self worth, it can also shape the kind of career they think they can have and the kind of relationships they deserve to experience.

This is not something they need another human being to validate; the fact the media has conditioned them to believe it is often the only thing that is required. Reality then takes second place and what take first place are the ideas that the media has created in one’s mind.

Contrast

As the media creates images and ideals that are prefect and don’t reflect human imperfection, they are impossible to live up to. In some cases they are images that have been created by a computer. So through not matching up to these false ideals, one is going to end up feeling less than.

And if perfection is the only thing that is good enough, then being a perfectly imperfect human being is never going to be enough. The contrast can keep one in a perpetual state of dissatisfaction and despair.

Inner Worth

To want to look good and to grow is healthy and far from dysfunctional. What leads to problems is when one becomes completely consumed by how they look and neglects what is taking place within them. While the media can lower peoples self esteem, they also prey on people with low self esteem.

And what the media can’t sell is what one has within them. This is not something one can buy and it is not something that can be taken from them. Inherently one is perfect as they are; with it being a case of letting go and not gaining anything.

The challenge is that it takes work for one to realize their inner worth. And as the media is so strong and life offers so many enticing distractions, it can easily be overlooked and neglected.

Prolific writer, thought leader and coach, Oliver JR Cooper hails from the United Kingdom. His insightful commentary and analysis covers all aspects of human transformation; love, partnership, self-love, and inner awareness. With several hundred in-depth articles highlighting human psychology and behavior, Oliver offers hope along with his sound advice. Current projects include “A Dialogue With The Heart” and “Communication Made Easy.”

To find out more go to – oliverjrcooper.co.uk

Feel free to join the Facebook Group –
https://www.facebook.com/OliverJRCooper

Article Source: http://EzineArticles.com/?expert=Oliver_J_R_Cooper

http://EzineArticles.com/?The-Media:-Does-The-Media-Destroy-Womens-Self-Esteem?&id=8107836

The 16 Worst Types of Selfies

A cool self portrait.

A cool selfie.

Hello, cyber friends. I would like to address something that is causing me great anxiety and has become the bastard child of social media. Now don’t get me right, I love social media. Twitters, The Facebook, Instantgrams, Youporn–they are all amazing and consume just about 90% of my waking hours. However, with the good comes the bad. A dark side of social media has evolved. And I don’t mean FEM/DOMS on Craigslist; I am talking annoyances such as The Poke, Farmville, #VineAfterDark (please don’t look at that), political rants, #blessed humble brags, potty training posts, and so forth. But there is one granddaddy of them all that sucks mud. I am talking about the offspring of asshole and douchebag: The SELFIE.

Read more and see examples via The 16 Worst Types of Selfies | Witty + Pretty.

5 Ways To Market Your Small Business

Marketing for small businesses isn’t an easy thing to do and due to the limited resources available you need to be very creative with the way you market. Luckily, there are a lot of affordable options that can help you promote your business and help your business expand.

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1. Guerrilla Campaign

A really cool way to market your business is to run a guerrilla campaign around town. This means that you use material cleverly and in places where it looks like your posters, for instance, have taken over or shouldn’t really even be there in the first place.

You can look for great tips from some successful guerrilla marketing campaigns at the Tweak Your Biz website. The best ideas are the most outrageous ones and you should really be creative with your business name and the field it operates in.

2. Social Media SEO

SEO (search engine optimization) is a very cost effective way to market and you should definitely utilize it on your business’ website if you haven’t already. But you should also make sure all of your social media platforms are taking full advantage of SEO as well.

Look up some clever tips on how to best utilize it and use it efficiently to market your business. The great thing about using social media SEO to market your business is the way it allows you to reach a wide audience without costing a fortune.

3. Give Out Vouchers

People are very mindful about their spending these days and with a voucher campaign you can attract a lot of new customers to your business. There are two ways you can go about with vouchers.

You can add your business to local voucher magazines that are mostly available in many different locations. Or you can use the voucher programs provided by different online listings. For instance, with Google Places listing it is possible to add a coupon system for your business to use.

4. Make A Promotional Video

One nice way of marketing your business is to make a promotional video. You can then use this video on your website and different listings online. For example, Google Places allows you to add video content to your profile and actually ranks profiles with varied uses of video and image a lot higher in the rankings.

It is also a nice way to promote your business during the networking events or workshops and can let people know what your business is all about in an effective and quick way. You can find examples of corporate promotional videos at the corporate.videojug.com.

5. Organize A Workshop

If you really want to get people excited and talking about your business you need to organize a workshop. Use it to highlight your expertise and the areas that your business can really help people solve everyday issues.

If your business is all about a product then use this product in the workshop in creative ways to get people interested. The key thing is to teach people something during the workshop and not just promote your services and products.

David loves the marketing industry and is always trying to think new ways businesses and freelancers can use marketing to their advantage. He is also a big fan of magic and loves to try and figure out the secrets behind magic tricks.

 

How Important is Marketing for Independent Artists?

 Kelis painting

Making art for art’s sake is a nice theory, but unless they are independently wealthy, most artists would like to be paid for their work. Every so often there will be a story about an artist who was discovered out of the blue with apparently no effort, but this is a rare, if even true, event. Most independent artists have to put effort into marketing themselves.

Marketing is the act of promoting or selling a product, in this case the artist or their art. Personal branding is one type of marketing. Famous artists are known by their names and sometimes even by their personal style—think Pablo Picasso or Andy Warhol. Getting this information into people’s minds is part of marketing.

Traditional Marketing Methods

Traditionally, artists would market themselves through agents, galleries, or open competitions. These are still good venues for artists to look into today. The more an artist’s name is out there, the more people will check out their art. It will take some research to find which of these markets will be the best for a particular artist’s work.

Competitions

Competitions are a popular way for independent artists to promote themselves. Some competitions cost money, so entering one should be carefully considered. Will this competition help to reach the artist’s target audience? Entering an unknown competition can be a waste of time and money, so an artist’s efforts should be targeted.

Social Media

One of the most popular mediums for artistic promotion today is social media, and it is available to any artist no matter how big or small. Social media has changed how trends start and popularity grows. Gaining a following as an artist, whether you are a musician, an actor, or a sidewalk muralist, requires getting people to care about your art.

It does not cost that much money to market art on the Internet. Most social media sites are free to join. An artist’s page should be like a business page, with the focus on the artist and their art. While sharing some personal information can draw followers closer to the artist, too much, especially if it is negative, can push them away.

Websites

It does cost to have a website, but this cost is small and necessary. Art, in a sense, markets itself when it is seen in the largest possible venue. A website has the artist’s work up for viewing or listening 24 hours a day, 7 days a week. Paying for a good web designer to create a website will also ensure that the site is user-friendly.

There are websites that focus specifically on discovering new artists. This does not happen by chance, artists regularly submit their work to these businesses in hopes of being discovered. An artist who wants to be successful should research websites to submit their work.

Musicians especially can benefit from a strong Internet presence. Many people now discover new music through social media. A friend likes a band or a musician and recommends them to all their online followers. Sometimes a song or a video will even go viral and catapult the artist into instant fame.

While an artist might not want to be involved in the marketing side of their business, success requires some self promotion. There are a lot of inexpensive ways to create a following and be successful as an artist.

This article was provided by Josh Stevenson, current business student and marketing intern. If you’re a small, independent artist looking for more exposure, Josh recommends Power PR.

 

Infographic: Who Is Your Most Annoying Facebook Friend?

It’s hard to imagine a life without facebook these days. It makes it so much easier to keep in touch with all of the people in our lives, no matter how far away they are. And yet, sometimes people are put off from visiting the tool, thanks to the annoying way in which their friends abuse it.

Many of you will recognize the behaviors depicted in this infographic. The facebook users who seem to tell nothing but lies when they’re online, or those who simply exaggerate the truth to a ridiculous degree. There are also those who never seem to pipe down about their latest gig or event, or continuously try to get you to share their latest business updates – like you care. Then there are the foodies, who do nothing but post pictures of dodgy looking meals that either they have cooked or have been served in some unappealing restaurant. Above all, those who update their status with inane and pointless comments are the most irritating, at least according to a study carried out by LoveMyVouchers.co.uk last month.

Check out the rest of the findings in this infographic and see who you can recognize amongst the user types. It’s highly likely that you will know at least one of each!

Created by http://www.LoveMyVouchers.co.uk based on their poll of 1063 newsletter subscribers.

annoying-facebook-user-infographic_650

How To Make Yourself More Employable

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At a time when there are more than 2.5 million unemployed people in the UK, it can be incredibly difficult to find a job.  When the global financial crisis hit in 2008, there were 1.6 million people classified as unemployed. However, this figure rose sharply, peaking at 2.7 million in 2011 – and has fallen only slightly since then. Clearly then, it can be extremely difficult to secure your perfect job, especially at a time when there are sometimes more than 100 job seekers applying for a single vacancy.

According to research undertaken by the Joseph Rowntree Foundation in October 2012, there are between 24 and 66 unemployed people per vacancy in retail, depending on the area of the country. However, there have been several reports of employers receiving a three-figure number of applications for a role.

So what can you do to make yourself stand out from the crowd and ensure you are picked ahead of numerous other candidates?

Get some experience

According to a study by High Fliers Research – a company investigating recruitment opportunities for university leavers – 36 per cent of jobs offered by employers in 2013 will be awarded to people who have already worked for them in some capacity.

As such, it is essential to get as much work experience as possible, even if this sometimes means taking on unpaid work placements or internships. Part-time work may be available or it may be possible to take on a role on a short-term, temporary contract – usually over Christmas or during the summer – allowing you to become familiar with the firm’s working practices.

In addition to ensuring you already have one foot in the door at a certain workplace, this experience will help to develop key skills that employers look for – such as teamwork, communication and organization. You should also take this opportunity to demonstrate how punctual and eager to work you are, as these are aspects that will be looked upon favorably and give you the edge over applicants who are not currently in similar positions.

Think carefully about your application

Whereas job seekers once speculatively handed their resume out to employers en masse, it is now quite common to see applicants copy and paste answers to online questionnaires and send the same resume to a number of different companies.

However, the need to tailor your application to the specific vacancy cannot be understated. This will really pay off in the long run and it is a far more effective use of your time to submit a handful of good, targeted applications than numerous identical ones.

As well ensuring your CV is specific to the particular role you are applying for, producing a cover letter that is unique to the company is also essential. You should look to make sure you make reference to the firm and why you want to work there, as well as highlighting the skills and experiences you possess that make you the ideal candidate.

Time spent researching the company will not be wasted, because you will need this information when it comes to the interview stage of the process. Simply looking at the firms’ websites for a few minutes will not provide you with the required insight, so investigate further to see if you can find out specific details relating to what they do, who they work with and who their competitors are. These are all details that will seriously impress a potential employer and the fact you have done the research shows you are keen to secure the job.

Social media

With the popularity of social media sites such as Twitter and Facebook increasing drastically in recent years, people are putting more and more information about themselves on the internet. As a result, it has become common practice for employers to search an applicant’s name and find their social media profiles.

Therefore, it is vital you make sure they do not find anything that would put them off employing you. If you are applying for jobs in a certain sector, try to make posts that show your expertise in that area and shy away from making risky jokes or saying things that could be construed as offensive.

Jonathan Gordon is an enthusiastic blogger who writes for a number of websites including Slater & Gordon Lawyers.

 

Hip Hop – The Voice Of Youth And Social Activism

Over the years, hip hop has continued to evolve as a new form of expression for the young people. Earlier, limited only to urban music and dance, now, hip hop has become a widespread mode of communication showcased and enjoyed by the youth across the world. Today, hip hop is representing a multi-billion dollar industry which has influenced every business from professional sports, media marketing, fashion, automotive design to television programming. But, for many young people hip hop is a culture that has been intricately woven into every aspect of their lives.

 History

Hip hop was originated in the South Bronx as the voice of the voiceless. A medium for conveying the pain of despair, poor people and youth to the masses through the lyrics. The mid 1990’s were the most active period for the hip hop activism. And with the development of hip hop as a globalized art form, the progressive and activist hip hop agenda has spread across the world. The socially conscious activists employed the tools of hip hop to bring about the change in the community, empowering youth and giving voice to the unchecked issues.

 Present Scenario

Today, many young rappers are picking up the cause of social activism and becoming a very important voice for the youth of the world. Being influenced by the socially conscious artists of the past, young rappers have brought out the social and political issues very impressively with their creativity. However, violence and materialism are often considered as an inseparable part of the hip hop culture. But many young artists are dedicated in social service, demonstrating their deep connection with the people, love for hip hop events and the desire to improve current social realities. These philanthropic deeds and social service of hip hop artists remains hidden because of the controlled news channels that are more focused towards reporting the law enforcement of hip hop artists.

 Social Activist Groups

Many social activists groups like “The Cipher” and “Texas Youth World Collective” are proactive throughout the world for empowering the youth. The Cipher quotes that “Hip Hop is not just music, but a support system and a social structure that unifies youth culture” For fulfilling the purpose, they are providing a vital platform to the young people for exhibiting their talents and communicating issues important to them. The creative expressions and public performances of these groups create a wave of social responsibility, being empowered and tolerance among youth. People leave the program, having gained new competencies and skills, enhanced self esteem and extended possibilities for their futures.

Hip hop has crossed the boundaries of rapping and break dance, and has evolved as the voice of youth and a powerful medium for discussing the social issues. Hip hop can bring the unchecked important social issues into the limelight, and thus, helps in healing the pain of despair and poor. Being given proper motivation by the government and people, hip hop can emerge as the fifth pillar of democracy.

 

The author has wide experience about writing on hip hop events and competition. He is well-versed with the tactics of content writing and knows what exactly readers prefer.

Could Your Reputation Hurt Your Book Sales?

When a reader purchases one of an author’s books for the first time, he or she may not have a clue what the writer is like. At that point, it may not even matter. But if the reader decides to read more of the author’s books, it’s probable she’ll dig further to learn more about the writer.

Uncovering a bad reputation online can be enough to stop consumers dead in their tracks and prevent them from buying an author’s books. Additionally, a well-known negative reputation can also keep readers from buying a particular author’s books. Clearly, this has an impact on book sales and can hurt the amount of royalties a writer can earn.

Those who believe that their online reputation isn’t important are deceiving themselves. Left unattended, a negative reputation can hurt book sales.


A questionable reputation can make buyers suspicious and lead to loss of book sales.

Situations that Can Negatively Impact Reputation

  • Responding Negatively to Reader Comments or Reviews.Writers put their hearts and souls into their work, so it’s no wonder they react emotionally when someone comments negatively on a book. Letting emotions take the lead and leaving a nasty comment in response puts the writer at risk for reputation damage. It may feel good to blow off some steam, but an unpleasant and unprofessional response can come back to bite the writer.Unfortunately, with the internet, deleting negative comments may not be enough to save face, as other users can spread the word faster than the author can delete.
  • Unsavory Postings on Social Media Venues.Drunken pictures and off-the-cuff posts might seem funny at the time, but they can really do a number on an author’s reputation. Readers tend to put favorite authors on a pedestal, and it’s important to maintain a professional image at all times. Keep occasional partying private.
  • Someone’s Spreading Rumors.Reputation damage isn’t always the writer’s fault. An ex or just someone looking to cause trouble can easily spread lies across the internet, causing damage to a writer’s reputation. If people are willing to believe what the other person is saying, the rumors can spread fast and impact a writer’s book sales.

Ways to Recover from a Damaged Reputation

  • Reach Out to Offended People.If people have been offended by an author’s behavior, words, or actions, the best response is to reach out in a positive and professional manner. This can be done with a blog post, a post on Facebook or Twitter, or through the author’s email list.
  • Negate the Bad with Good.Time does heal all wounds. Eventually the negativity and upset will dissipate. To facilitate this, an author should work toward rebuilding their reputation with positive posts and actions. Sincerity is important because readers will see right through actions that are taken purely for the sake of saving face.
  • Do Some Online Housecleaning.

    Clean up all social media venues by removing inappropriate or unsavory images, deleting harmful posts, or closing certain accounts altogether. Unfortunately, there’s not much that can be done about what others have posted about the author, but continued reputation rebuilding will counteract that over time.


A professional reputation can positively impact book sales.

Allow Time to Recover

Although a reputation can be damaged in an instant, it can take time to fully recover. Negative experiences shouldn’t keep writers from writing or publishing their works. But at the same time, they must spend time each day on rebuilding their reputation.

Regular communication with readers and reviewers will help as trust is slowly regained. After a while, book sales will start to pick up again as consumers reach the point where they believe the writer’s reputation is acceptable and warrants being given another chance. When this point is reached, it’s imperative to continue maintaining a positive online reputation because people aren’t likely to give a writer yet another chance for the same transgression.

Author Bio:

Mary Ylisela is a freelance writer who writes on a variety of topics and coaches other freelance writers on best practices for small business success.

#KeepitDangerous! Marathon: Can LinkedIn REALLY Help Build My Business?

LinkedIn-Logo

Since social media has come to prominence over the past 10 years, the delineation between the different social media platforms has become more and more definite.  Facebook is basically the Google of social media while Twitter is very close with it’s main point of attraction being that it’s a quick-and-easy instant gratification platform with a huge potential audience.  Google Plus has made a bit of a dent, though it’s no real threat to Facebook, while LinkedIn has proven to be a trusted and powerful social media resource for business and business networking.

LinkedIn has been called the social media for professionals. While still a social media site, it is a wealth of opportunity for companies as well. Geared towards businesses and professionals, the focus is different from other social media sites. The objectives of people who create profiles on LinkedIn are goal oriented rather than socially aimed. Businesses have the benefit of connecting with a large audience without having to swim through the ocean of social fluff. There are key factors to building your business through LinkedIn.

Become a Presence

Building your business requires more awareness and visibility. With over 187 million users, LinkedIn can provide an excellent platform to increase your customer base and share information about your business. Once you list your business on LinkedIn it is important to create a company page and update it regularly with your business activity. Also, employees of your business can link to the company page to create a better company profile.

LinkedIn Groups is another way to both be more visible. Often times, people searching for a specific type of business will search the LinkedIn groups that are related to their searches. By joining those groups, your business will appear. They are also an excellent way to communicate with customers, colleagues, and others within your field. You have a connection to the latest news and talk that could be important to your business.

Networking

The saying, “It’s not what you know, it’s who you know” can often be true. Networking can be an essential tool to building your business. The valuable contacts you make on LinkedIn can range from people in the same business, people who are looking for businesses, people who can help your business, to an excellent pool to draw from if looking for new employees. People who see a business that is well connected will often times want to connect with you also.

Up-to-Date Information

Keeping on top of the latest news, reviews, information, and chatter focusing on your business field can help give your business the edge. The latest news can be available through LinkedIn’s Signal can provide you with live feed filtered by keywords, connections, businesses, industries, and networks. Get only the news you are interested in, instead of having to sort through vast amounts of information to find information you can use.

With many options for how to best use LinkedIn, you can customize how your company is viewed, and how you view others. Utilizing the free tools available, you can be as involved as you choose to be. The more active you are on the site, the more benefits your business can gain. This is one social media network that can truly help your business.

Author Byline: Louis Rossmann is a straight shooting tech guy who specializes in repair and LCD replacement.

 

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