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Seth Godin

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5 Groundbreaking TED Talks For Business Startups

TED, which is short for Technology, Education, Design, aims to discuss virtually every intelligent idea in the world and put it on the internet. Savvy business owners know to take advice from anywhere, as long as it’s from a reputable source. These five experts may have differing views on business, but they all can teach methods and concepts that will help your business and improve your bottom line.

Chip Conley on Making People Happy

Chip Conley is an author and hotel owner who started Joie de Vivre Hospitality. He suggests that rather than money and prestige, people should chase what makes them happy when it comes to business. Contrary to most business theories, he feels that producing numbers and making a large profit should not be the measure of your business’ success; your business should be judged on whether at the end of the day you are happy and satisfied.

Rory Sutherland on Details

Rory Sutherland is an ad executive, which may make him particularly experienced at what he claims is what’s wrong with many businesses: flashy and intricate solutions. He talks about finding solutions to your business problems by looking for the smallest details and paying attention to what may seem obvious and right under your nose. He illustrates this concept with a number of hilarious, true life examples using behavioral economics.

Simon Sinek on Inspiring Action

All business is a process of inspiring action. You want to inspire customers to buy your products or services. Simon Sinek shows what motivates customers to choose the products that they do. He talks about how organizations, leaders and companies should stop marketing products by talking about the “how” and “what” of the thing, and instead concentrate on the “why” of the transaction. Why they’re different, why you do what you do, why they should purchase yours instead of the other company’s.

Seth Godin on Getting Your Ideas to Spread

Seth Godin is a star-quality entrepreneur and social media expert. He talks about how to make your startup business stand out in a huge internet world filled with similar products and customers who are strapped for time. He explains how and why you should stop advertising to average customers, since they are too skilled at ignoring your message. Godin points out the brands that are doing this new marketing right, and shows how they achieved their success.

Larry Smith on Failure

Larry Smith is an economics professor, and he it tired of watching people fail to reach their ultimate potential, simply because they are willing to settle for the safe route through life. He thinks it is almost criminal when people settle for dead end jobs and lackluster careers, just because they are afraid to follow their dreams and their passions. He wonders why people would settle for seeing their families as their jailers and their daily life as a prison. This talk is a great motivator for procrastinating would-be startup business owners.

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Author Byline: Don Fielding is a business executive and guest author at Top Business Degrees, where he contributed to the roundup of the Top 10 Must See TED Talks for Businesses and Entrepreneurs.

5 Top Networking Tips

by Guest Blogger: Michael Roderick

So it’s a new year and now that you have made those resolutions about networking, wouldn’t it be nice to keep them? Well look no further than these five tips.

1. Linkedin is your friend: Many people are still not on Linkedin. This is one of the most important networking resources out there because it is a professional networking system built on trust. A quick way to use it to your advantage is to type the name of a company you’d like to work with in the search bar. If any mutual friends or contacts come up, reach out to those people. Many professionals pass on Linkedin intros all the time and will be happy to help you.

2. Find your tribe: Seth Godin is famous for introducing the idea of Tribes into the business world. Your tribe is a group of people who believe the same things that you do. When you have a tribe, they look out for you, provide you with great advice, and support your endeavors. Think about 5 other friends who are also looking for work and go out for coffee. You may have the key to each other’s problems and not even know it!

3. Challenge yourself: If you cringe at the idea of being in a crowded room with people you don’t know, it’s unrealistic to think that you’ll be able to get rid of that fear by tomorrow. Instead, try attending an event of 10-15 people and see how you do. If you can handle that, try a larger room. There is nothing wrong with taking small steps, just make sure each step is more challenging than the one before it.

4. Be a Match Maker- If you can put people together who will help one another, those people will remember you for years to come. Take the time to ask those you want to work with what they need and if you have a contact who can help them, share the contact. The more matchmaking you do, the more others will feel inclined to find matches for you. Try it out!

5. Follow up- Every interaction you have with another person is important. Do not let those connections grow cold. Be sure to follow up with a quick hello and thank you. Don’t let your warm contacts get cold, or you may lose out on some major opportunities.

Excelsior!

Mike

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