Marketing strategy

This tag is associated with 3 posts

eBook Marketing Tips Every Author Should Know


By Tanisha Williams

The ability to sell eBooks as an independent author has simplified drastically over the past few years. eBook marketing has become easier to handle due to readers’ interest in downloading books to their mobile devices, and helping drive the e-reading revolution. Taking on the right approach to marketing an eBook is critical to selling it to your potential audience, and as long as you understand a couple of factors pertinent to decision-making, you should be able to quickly drive more sales without even having to be a qualified marketing expert.

The following tips will help you gain a better understanding of how you can create better strategies for marketing eBooks, and how you can increase people’s interest in reading it.

1. Give It Away for Free

Whether they are commuting to work or back home, relaxing in their Malibu beachfront vacation house, or enjoying a cup of their favorite tea blend while snuggling near the fireplace, people are consistently looking for interesting materials they can read in their spare time. A great marketing strategy you should be using is giving away your eBook for a limited period of time, such as 30 or 60 days, before starting to charge money for it.

Free eBook giveaways are typically best when it comes to generating word of mouth, as they enable your readers to familiarize with your writing style, and decide whether they want to read more of your work in the future.

According to eBook innovator Seth Godin, giving away your first eBook for free constitutes an excellent opportunity to market it. Godin encourages new authors to send their eBook to twenty closest friends, and wait for it to be shared further. “If each of those twenty people send the eBook further to another twenty people, then you will have 400 readers for your eBook,” he says. “And if those 400 will send it further to another 400, you will soon have eight thousand readers. If you manage to get a minimum of twenty thousand readers after having distributed the eBook for free, then you already have your own audience.”

2. Set the Right Price

An author’s work is definitely worth millions, but you cannot expect every single reader to be willing to spend that much on a few hundred pages they will likely finish reading in a couple of days. Even if your eBook takes on an interesting approach to a controversial matter, your potential readers will not be willing to risk spending much money regardless, especially if it happens to be your first published work.

As such, selling it for a lower price constitutes a good opportunity to get them to take a chance on your book. The point is convincing them of the quality of your book, so they will eventually become willing to spend more on your next one.

Darcie Chan, author of “The Mill River Recluse,” used the same eBook marketing strategy in order to get the audience to read her work. She lowered the price to a whopping $0.99, and she ended up selling several thousand copies a day.

Although she did not make much money considering the low-price take she went for, Chan’s opportunities doubled since she now has an established fan base. Thanks to her success, she is extremely likely to receive a substantial advance from a major publisher, or sell her next eBooks at higher prices.


3. Partner with eBook Blogs

In today’s ever-changing online environment, readers’ buying decisions are very much impacted by reviews published on specific eBook blogs. When you are marketing your eBook, getting it positively reviewed or promoted on one of these blogs is going to help you generate more sales, and earn much more from the first few months before publishing it.

Most people who are actively seeking new reading opportunities are accessing these blogs on a regular basis, meaning that there is a very good chance to see yours featured there as well.

Many eBook blogs and websites enable you to get your eBook listed for free, but there are others that might charge you a fee, particularly if they generate large amounts of traffic every month. For example, Kindle Nation provides sponsorship opportunities for marketing eBooks that can go up to $400, offering you the chance to run web-based ads on other eBook-related websites, such as GoodReads or IndieReader.

In Summary

Marketing an eBook might be a time-extensive process that will require you to devote your resources to selling it to potential readers, and establishing your own audience. Thanks to the simplicity of the strategies we provided above, you should be able to get people to read your eBook – and become interested in your future ones – pretty soon.

Tanisha Williams is the author of two non-profit e-books “501c3 In 12-Steps” and “Simple Internal Controls That Protect Your Assets”. Her desire for more interaction with readers was the key inspiration behind the development of her latest business venture ChatEbooks (http://www.chatebooks.com/).

ChatEbooks, launched in October 2014, harnesses the strengths of social media in order to help authors and their readers engage and connect within the context of the selling/reading experience.

Article Source: http://EzineArticles.com/?expert=Tanisha_Williams



How To Make Money Blogging With WordPress

Multiple Strategies On How To Earn Money Blogging With WordPress


The article below, written by Wade Byrd, talks about making money with a WordPress.org blog. The Dangerous Lee Network is created on the free WordPress.com format. To learn more about the differences between the two as well as the pros and cons, read this explanation from WordPress Support.

At some point in the near future I will move this website to the self-hosted WordPress (.org) format because I will have more control, more creative opportunities and most importantly I will be able to make more money.

However, if you already are or plan to blog on WordPress.com, they do have an exclusive ad program called WordAds. In 2014, I made $1,126.07 by participating in this program!

Remember, as a starving artist you have to think of multiple streams of income! Create a blog that gets lots of traffic and your earnings will soar!

Be sure to join the #feedart campaign and sign up for my Blogging for Starving Artists newsletter. You’ll get exclusive updates, not shared on the Dangerous Lee Network, and you’ll receive the Starving Artist Resource Guide FREE just for signing up.

Over to you Wade…

wordpress-history By Wade Byrd

Blogging is a great option when it comes to making money online. WordPress is the most popular blog software because it’s easier to use when compared to other blogging software such as Blogger. It has powerful features such as plug-ins and web templates, which uses a template processor.

Blogs can be a part of an existing website or independent if one does not have an established website. The good thing about blogging with WordPress is the monetization part. Here is what you need to know about how to earn money blogging in WordPress.

Before you start your blog in WordPress, if your goal is to make money, do a brief research on a profitable niche. The topic and the domain name of your blog should contain words that suggest you offer help in a certain field.

For instance, if the potential niche is selling computer hardware and software to people experiencing computer problems, “fix computer problems” might be a good direction and a good domain name to make it appear at the top of search engine results.

When you have selected an appropriate market niche, start blogging. The design of your blog should contain content, videos, or images for organizational purposes. The most important factor that expert bloggers suggest when advising people on how to earn money blogging in WordPress is the quality of the content.

wordpress-tag-cloudThe next stage is running ads on your blog. This is done with programs like Google AdSense. You must apply for Google AdSense and once approved, your account will be activated.

This stage requires your blog to be up and running to drive traffic to it. You get paid when people visiting your blog click on the ads. These ads are paid per click and the payment ranges from $0.05 to $20 according to the ad placed on your blog.

Expert bloggers who advise people on how to earn money blogging in WordPress recommend promoting their blog on social media and to become affiliates of people selling multiple products related to their blog topic and category.

Becoming a member of a membership site is also another way of monetizing your blog.

When your blog is generating sufficient income, you can then become a full-time blogger. Serious bloggers earn $500 to $ 5000 and more a month. In addition, you can find other helpful information on how to earn money blogging in WordPress on the internet.

Wade Byrd has a passion for helping people in home based businesses who want to get better results and make more money by understanding how to make money on WordPress. For more information on Wade and how he can help you make more money, visit his web site at http://wadebyrdonline.com/blog

Article Source: http://EzineArticles.com/?expert=Wade_Byrd http://EzineArticles.com/?Multiple-Strategies-On-How-To-Earn-Money-Blogging-In-WordPress&id=8851346

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5 Hot Public Relations Trends for 2015


By Stephen C Turner

2015 is here. Time to fine tune your public relations and marketing strategy and set a direction for business growth in the new year.

Five marketing trends stand out that will help you better connect with your targeted audience, confirm or change perceptions with stakeholders and clients, and convert more prospects into customers.

1. Focus on visual storytelling.

The growth and use of mobile devices is requiring marketers to become more creative and more precise as they communicate with potential customers. This includes formulating messages that are not only interesting but also digestible in the smaller platform.

One way to achieve this goal is to use more graphics, more photos and more videos as opposed to long form text.

Instead of a three page blog or email, focus on telling your story creatively. Like any good book, generate a beginning with a thought-provoking ending.

Use visual mediums to deliver the message. The result will be better viewership, better readership, and an increase in customer engagement.

2. Use More Video.

A 2014 trend continues. In a recent study by Sharaholic.com an analysis focused on various levels of engagement from different social sites. The site with the longest time of engagement, average pages per visit, and lowest bounce rate was YouTube.

Google+ was second and LinkedIn third. Interestingly Twitter and Facebook were well behind toward the end of the pack.

By its nature, video is entertaining and engaging. It lends itself perfectly to visual storytelling. Therefore if you use any of these social sites for marketing purposes, think video first.

3. Content Marketing is Still King.

Those companies that consistently create valuable content will gain a giant step on their competition. This includes reaching customers through a variety of channels.

The goal is to provide insight to your audience. When done correctly you can build rapport with your targeted demographic and build a loyal following.

Focus on social media, articles on your website, eNewsletters, case studies, videos, and sharing articles from other pertinent websites.


4. Develop Mobile Friendly Content.

As mentioned earlier, the growing use of mobile devices is going to demand content that is easily accessible on smaller devices.

According to Forbes, 87% of connected device sales by 2017 will be tablets and smartphones.

Businesses can create an alternate mobile version of a website or use web design that is more responsive to the smaller format.

Those companies failing to adapt to this trend will fall behind competitors adapting to these newer platforms.

5. Leverage Earned Media with Social Media.

In 2015, content may be king but quality content will rule. Businesses should use their PR and spread it across multiple platforms. Articles, interviews and even award lists are considered quality content not only by customers but also by search engines.

When published by a credible media organization, these placements not only help build corporate reputation but also boost your ranking on Google, Bing and others.

The result will help your business rise above the noise and gain a leg up on the competition.

Stephen Turner is a Principal and owner with Solomon/Turner PR, a St. Louis public relations firm. The PR firm specializes in media campaigns for both social and traditional media. Solomon/Turner is celebrating its 25th year in business in 2015. Steve has over 25 years of experience in PR and marketing communications. He has a special expertise in high-technology and has worked with clients on a national and local basis. Mr. Turner has written dozens of blogs and articles on P.R. and marketing. He is a graduate of the University of Missouri School of Journalism. Visit http://www.solomonturner.com

Article Source: http://EzineArticles.com/?expert=Stephen_C_Turner




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