Personal-Branding-Brand

Branding – How Do YOU Appear on Facebook?

brand-identity-logo-explained1By Terry D Kozlyk

Late to the party, many small and medium size businesses are discovering Facebook as a tool for promoting and branding themselves. In the past few years, the term “branding” has been a hot business topic, created by the media hype around advertising using social media. But I never fully understood the term “branding”, its implications and the practice, until I started actively participating, reading and writing on my Facebook timeline.

My main reason for exposing myself to the world of Facebook, was simply to understand how it works. I wanted to see if there was merit in using Facebook, as over a billion users worldwide were doing. Whether I connected with my classmates from 30+ years ago or not, was furthest from my mind. What I did discover was that not only is Facebook a powerful branding tool for business but how individuals are unwittingly using it to create a personal brand that may come back to haunt them.

There was much that I didn’t know about Facebook. But by “LIKE-ing” a few people I knew, a few more from my club and hometown classmates, I began to build a repertoire of scrolling real-time news. It wasn’t more than a year of regular weekly readings, that the light finally came on for me. Clear as day, I realized how several of my “friends” have casted, stereotyped, say “branded” themselves, and NOT in a good way. I saw a pattern from their postings, that I could have easily used to describe or introduce them, if I was ever asked. I began to label and think of them, specifically by how frequently and what they posted on their timeline. They have managed to “brand” themselves.

I began to detect a consistent pattern with many. Is that how I want to be described or thought of? There was the person that would post just family pics of events with their grand kids. This is commendable, but maybe in a closed family Facebook sub-page; not your general friends list. There was the person who posted pictures that made me wonder, “What am I missing here? Why is this picture being broadcast? It’s just a picture!” All it proved was that they knew how to take a picture and how to post to Facebook. Nice, I thought. They have a heartbeat. There was the friend who spoke of deep inner feelings. Sure; just thinking out loud perhaps, but maybe don’t be posting into words. People will sense you are emotionally unstable and incapable of dealing with everyday life. Then there was the world traveler that would post pictures daily from across the globe. Obviously not current and just drawing from years past vacations. Then there was the person who posts 10 times per day. Well, that person clearly does not have a life and needs constant attention. Some may come across as activists. That’s when I discovered I can UN-follow these while still leaving them in my friends list. And believe me, I did.

branding-marketing-sellingSo before you write on your timeline, and then click POST, ask yourself the following 4 questions.

1) What is the purpose of my post?

Are you hoping to inspire, inform, motivate, instigate or call-to-action someone? Are you sharing an experience with a picture hoping to get some feedback from others? Or are you just blowing off some steam, perhaps getting onto a soapbox and ranting about an incident that happened to you? Are you hoping for support or sympathy? If you are writing in the “heat of the moment” and saturated with emotion such as anger or vindictiveness, then close your laptop and go for a good walk or other physical activity. Yes, writing can very good therapy, so continue writing, but do so in your personal journal, not your Facebook timeline. No one is interested in reading your thoughts repeatedly.

2) Am I comfortable with others repeating my comments attached to my name?

This is more inline with the “gossip session” or water cooler talk, when others may talk about you behind your back. We can’t control gossip about us, so make sure it is gossip you are comfortable having proliferate about you. Hearing your comments in the third person may make the hairs on the back of your neck standup.

3) If this was my last post, would I want to be remembered by it?

Think legacy. What do you want to leave behind for others or society in general? In what light would you like others to talk about you?

4) Is there any value to my post?

Sometimes we get carried away and when others look at our post, they ask themselves, “So what? Why are you telling me this?” This is more along the lines of the “What’s in it for me?” question. If not, then write your post so it will be of value to others.

Today, more than ever, most people reading something are looking for specifics that will bring them value, knowledge or absolute riches. They just don’t want to be an audience, giving their precious time to you, the aspiring author who is going to write the next best seller which will turn into the #1 movie of the year. If not, then your post is simply “noise” and your contacts may not only “un-follow” but also remove you as a friend completely.

brandRemember, when you are posting on Facebook, you are talking to the world. Statements will never be retracted or deleted. Your post may even proliferate and haunt you with someone re-posting on other social media. Even if deleted, people who have already read your post may remember you by that lasting impression you gave them. People can make their minds up about you very quickly and can stereotype you as an activist, anti-whatever and just plain dangerous to have around. Don’t place yourself in the “court of public opinion”. Also, some potential employers hire social media consultants to compile a social media profile of you. Seeing pictures of you volunteering your time with a worthy charity in a developing country is a good thing. But pictures of you getting blasted at the bar on the week-ends, well, not so much.

Facebook is a powerful social media tool. It levels the playing field between a lowly individual and a multi-million dollar company. Done right, you can project as good as the big companies. Use it to showcase your strengths, ambitions and accomplishments. Use it to inspire and summon others to their cause. Use it to stay connected. Use it to develop and advertise “your brand”. I hope my experience with Facebook and tips above will help you “brand” yourself in the best possible light. As a test, you can connect with me on Facebook and practice what I shared above.

Terry is a freelance speaker, writer and the principle content creator and curator (CCC) at TDKtalks.com

His video, audio and written content is disseminated through his website, Slideshare, iTunes, and Ezine Articles.

Terry, a dynamic speaker who listens to his audience, is personable, energetic and passionate about connecting with people. His presentations can be thought-provoking, motivating, inspiring or just entertaining.

Be sure to read Terry’s other articles at http://www.TDKtalks.com

Article Source: http://EzineArticles.com/?expert=Terry_D_Kozlyk
http://EzineArticles.com/?Branding—How-Do-YOU-Appear-on-Facebook?&id=8881934

 

 

oldboy-banner

5 Reasons You Didn’t See Spike Lee’s Film – Oldboy

oldboy-2013

  1. You’ve never heard of it. When I saw it there were only three other people in the theater!
  2. You didn’t know Spike Lee was the director or you did know and didn’t give a shit.
  3. You didn’t see Spike Lee’s interview with Oprah. Had you seen it there’s a possibility that you would of been interested. It’s what got me to the theater.
  4. You’re not a fan of Josh Brolin. I admit he was not the best choice for the lead, but he did well enough.
  5. You hate violence on the big screen. (sissy)

Oldboy is described as a provocative, visceral thriller that follows the story of an advertising executive who is abruptly kidnapped and held hostage for 20 years in solitary confinement, but that description leaves out so many details. This movie has tons of twists and sick turns that will leave you mentally disturbed after watching. I describe it as a mindfuck!

Oldboy is also a remake of the 2003 South Korean film, Oldeuboi. I have not seen Oldeuboi, but since seeing Spike Lee’s version my interest in piqued. Spike’s version is catching hell from both critics and casual movie goers, but I loved it and I need to see it again to make sense of all the madness.

[youtube.com=http://youtu.be/ZrLcnrnEqyI]

unleash-creativity

Top Story – Ways To Improve Your Creativity

Certain companies drive on creativity and inherently, that is the main element that makes them successful such as advertising agencies. With this said however, there are many other companies that should incorporate a certain amount of creativity into their business, their product and offering. Creativity can be as tiring as any other element in a business, and sometimes we lack the creativity needed and hit a wall. In this interesting and informative article, we look at some fundamental ways to improve creativity in both a creative and normal business environment.  

How to improve and boost creativity

The power of music

Music is one of the most creative outputs in the world, and many people are both touched and inspired by music. Certain music has been proven to boost creativity so if you are feeling drained and out of ideas, put on your favorite music, song or artist and improve our creativity by letting the juices flow and also feeling happier and relaxed.

Brainstorming

A word often heard in advertising, brainstorming can be a valuable way to improve creativity in any business or for an aspiring entrepreneur. Brainstorming will not only get the creative juices flowing but will help you come up with ideas great or bad, because no idea is bad, as it always is inspiration for the next groundbreaking one. There are many ways to brainstorm; alone or in a group, one just needs to find which method works the best for them.

Always have a pen and piece of paper on you

One of the most innovative ways to boost creativity that really works is to make sure to always have a pen and piece of paper on you as creative ideas come up at the most random of times. Many people say that ideas come first thing in the morning or just before falling asleep when your mind is clear. Have that pen and piece of paper on you and whenever inspiration strikes; be sure to document it on paper.    

Dictionary inspiration

This is a unique way to generate ideas, get thinking and immensely improve creativity; grab a dictionary, randomly select a word and formulate a concept incorporating that word. You may generate an idea and if not, it will definitely improve your creativity and get you moving towards the next idea.

Change of atmosphere

If are totally stuck for ideas and are lacking creativity, it’s good to get out of a stagnant space and move somewhere else. You can’t imagine how this can improve creativity. Move to a fresh, new space or even go for a walk and take a break. You can’t keep pushing at the wall, you sometimes need to go around it and get some new perspective.  

Author Byline: Jemma Scott is a business freelance writer that provides advice and information on an array of things from how to find Office Space Liverpool to how to boost creativity.