AUGUST DIGITAL MARKETING TIPS FOR YOUR BUSINESS
Here’s what you should be promoting on social media this month…
August is #AdmitYoureHappyMonth: Realistically speaking, most people aren’t happy and don’t have a legit reason to be, so there’s really no reason to admit it.
This month it’s your job, more than any other month, to make customers happy. Give your customers a reason to smile as they come through your doors or visit your website by creating a BOGO sale, bag sale, or a giveaway event and be sure to put all your smiling customers in the spotlight on social media.
If you’re a therapist, trainer, of life coach, entice your clients by offering a free session or give your clients the gift of massage therapy.
August is also:
#FamilyFunMonth: If your business caters to families, especially families having a good time, you’d be a fool not to create a social media campaign around them this month. Give away a family fun trip before the kids head back to school or create themed family fun packs using items from your store!
#DogDaysofSummer – July 3 – August 1: Get creative during this time by promoting items from your inventory that will keep people cool in the blistering heat. Or take another route if you own a pet store and highlight your coolest and most unique dog items.
#InternationalClownWeek – always August 1-7: It may not be Halloween but clowns are in season. Make a clown the online mascot for your business this month. Is the clown friendly? Is the clown scary? That’s totally up to you and the demographic of your business. Have fun with it either way!
#NationalCatfishMonth: Calling all restaurants, especially if catfish are a popular item on the menu! Whether you serve it grilled, fried, baked, or in tacos, mouth-watering images of your catfish recipes need to dominate social media. Throwing a few lil’ known catfish facts out there is a good idea too! Like this one: Catfish are carnivores (meat-eaters). Their diet is based mostly on fish, insects, worms, frogs and newts.
#NationalEyeExamMonth: Give people an informed reason to come in and get their eyes checked this month. Post a video on YouTube that shows what a basic eye exam really looks like by explaining each step in the process and highlight some of the cool shades and other specs you have to choose from. Not an optometrist but you do sell sunglasses, reading glasses, or attitude glasses? You too can feature your specs and encourage people to focus on eye health!
#NationalGolfMonth: Lure people into playing 9 holes at your course by offering a discount on membership and showing images of just how beautiful your golf course is. Don’t forget to show what nice balls and putts you have!
#PeachMonth: Peach cobbler, peach tea, peach ice cream, or just plain ol’ peaches from a tree, if it’s on your menu or sold in your store and its made with peaches you should flood your social media with these images. If you happen to be a Georgia peach that owns a business, make this month all about you! Get creative!
#RomanceAwarenessMonth: Romance is dead is a popular saying. This is your month as a book seller, book writer, matchmaker, or wedding planner to prove that wrong. Allow people to drift away in the romantic fantasy world of a good book or by doing a Q&A with some of those happy couples you’ve put together that are still going strong.
#WaterQualityMonth: As a resident of Flint, I am all too familiar with unhealthy drinking and bathing water and the negative health affects it causes. Too often this is thought of as a third world problem but it is also a very common and large issue right here in America. Find a city near you that is dealing with bad water quality and create an online campaign that donates money to help reverse the problem. This can and should be done by any business, but especially if you sell water: crystal or flavored!
#NationalPicnicMonth: There are so many different types of picnics to be had and it takes many different kinds of foods and products to make them a success. Tell everyone why your restaurant or store items should be added to picnic baskets by showcasing a picnic of the week!
Need help increasing traffic to your blog or spreading your brands message across social media?
With over 15 years of experience creating content for the internet and building websites, Dangerous Lee specializes in improving rankings, driving traffic, and increasing brand awareness by strategically crafting quality marketing solutions with the following services:
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I am currently looking for contractual clients, preferably businesses owned by Black women or businesses that uplift Black people and embrace diversity.
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