1. Get on social media
It goes without saying that social media is an incredibly useful marketing tool. The vast majority of marketing experts would strongly recommend all brands have some social media presence. Get yourself on Facebook, Twitter, Instagram and any others you want. There are some networks just for artists: DeviantArt, for example, is a very social and friendly online art community with 20 million members. Another good one is PaintingsIlove, a social network where you can get friendly feedback on your artwork.
2. Write a blog
Writing a blog gives you the chance to talk about whatever you want and share it with people. Of course, as an artist, you may well want to focus on your latest projects and how they’re coming along, but you also broaden your horizons and write about more general art topics. If you’ve managed to build up an audience for yourself, post content to your blog regularly and give your readers content they want to read. Find other bloggers who write a similar sort of content and offer to do a guest blog for them. They will then do a guest blog for you. The benefit you get from this is that you get to promote yourself to a different blogger’s audience.
Create a website for your artwork and your brand. Your website should be a welcoming place where potential customers can learn about you, your artwork and why you’ve chosen to go down this particular path. You should have lots of digital copies of your artwork on your website and people should easily be able to purchase any pieces they like the look of. Your website should also contain links to your social media accounts and your blog. Your blog and social media posts should hopefully bring people to your website, which is essentially your brand’s home, so to speak.
4. Make friends, build connections
Simply being online isn’t enough. You have to put yourself out there and establish connections. If you’re online and you don’t build up connections with others, you won’t get noticed, and neither will your artwork. Getting yourself online is the first step; the second is to interact with people. When doing this, you should be friendly, positive and genuine. Don’t bombard people with messages all about your artwork because they will be put off and won’t look at your work. Take a more subtle approach: engage in conversation, make positive comments on what others are doing and be more social. If you’re friendly and complimentary, people will be more likely to respond.
Joanne Perkins is a Berkshire-based artist with a BA (Hons) in Fine Art. She specializes in painting Berkshire landscapes and loves capturing the natural beauty of her local countryside. She is happy to accept all queries and questions. For more information about Joanne, her work and her current projects visit: http://joannesberkshirescenes.com/default.aspx.