Christmas is renowned for being a time for giving, where families and friends meet up to exchange thoughtful presents as a token of their appreciation. However, Christmas is also renowned for being one of the busiest times of the year for charities – as people are finalizing their shopping lists, preparing to make travel arrangements as well as businesses shutting up shop over the festive period; resulting in less trade. However, you can make a difference – simply by making a donation to your chosen charity when sending out your Christmas cards.
All for a good cause
Whilst many may have every intention to make a charitable donation at Christmas, by the time factors such as buying presents/attending Christmas parties/spending time with the family have been accounted for, making a contribution to a good cause often ends up being less of a priority. A survey conducted in 2011 found that 1 in 5 people claim to donate more to charities during Christmas; yet a similar statistic admitted that they found it more difficult to give. When it came to recognizing what Christmas means most to the respondents, 6 per cent stated ‘purchasing something from a charity’, 3 per cent ‘giving money to charity’ while 1 per cent said ‘volunteering for a charity’.
Driver of Ideas for nfpSynergy, Joe Saxton, says: “Charities cannot take Christmas for granted. Almost as many people say they find it harder to give as say they are more likely to give to charity at Christmas. As Sir Cliff will have us all know, charities at Christmas time must compete with mistletoe and wine, children singing and logs on the fire – not to mention much-loved in-laws, ruthless bargain hunting and soapy cliffhangers!
“That all said, ‘bar humbug’, one must surely concede that the ‘Season of Goodwill’ still affords opportunities of Dickensian proportions for those charities that work hard to cut through all the sherry and tinsel, to hug at merry hearts.”
Sending your season’s greetings
However, according to the article (as reported by nfpSynergy), 49 per cent of those surveyed said they “usually buy charity Christmas cards” while 31 per cent said they were “more likely to buy a product that makes a donation to charity at Christmas”. With these insights in mind, why not combine the two – and send a Christmas card whilst at the same time, make a donation to your favorite charity? Not only will you be sending loved ones holiday cheer, you can also help make a significant difference to a worthwhile cause – which for many charities, serves as the perfect Christmas gift.
Charity begins at home
With many sites offering this service, getting started couldn’t be simpler. Simply pick a design, personalize your message, then select the charity you want to donate to. Once that’s done, the card will then display your charity’s logo so your recipient knows you’ve made your donation – which in turn will hopefully raise awareness and get them donating too! So go on, spread the message this Christmas – literally – by sending a card and donating to a charity today.
Article submitted by freelance blogger Rachael Blakewood on behalf of Christmas card specialists, Christmas Connections.