4 Surprising Aspects At The 2013 MTV Video Music Awards


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The 2013 Video Music Awards were one of the more interesting versions of the best awards show on television in a number of years. Long known for it’s ability to carry water cooler conversation for days after the event, the MTV Video Music Awards has become must watch television for anyone even remotely interested in popular culture these days.  Here’s a quick review of the important happenings on the 2013 VMA’s.

Miley Cyrus is grown up:

I’ll let you look up the video, you’ll probably find it intertwined with Hannah Montana clips.  Easily one of the most divisive performances on the VMA’s ever, one thing we know for sure after this dance filled rendition of We Can’t Stop is that Cyrus is going to have a hard time being quite as parent approved, ever again. While I had to mention this whole routine here, it’s going to be covered at length elsewhere, especially given it was the home page story on CNN on the morning after the event. That’s some press to be sure, I’m just not sure all press is good press for Cyrus when it comes to this performance.

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N Sync Makes an Appearance:

I think we all knew that Justin Timberlake would have some sort of central role on the show given his decade off from music before a recently successfully released EP.  Timberlake played a variety of hits, largely as expected until in the middle of a song his old band mates from N Sync showed up and helped him perform a small set of their own music.  It was a neat moment for Timberlake, but the audience just about freaked out.

Same Love being performed by Macklemore and Ryan Lewis:

If you aren’t familiar with the song, it’s one of the most moving pieces of music I’ve ever heard.  Macklemore is the hot artist in the rap and hip hop communities (not generally considered to be friendly to the LGBT community) so his song backing gay marriage and partially blasting his own industry is surprising in itself.  MTV was certainly stepping outside the box a bit by throwing their considerable weight in this direction, one that some of their sponsor’s haven’t been comfortable with ever since the network starting casting gay American’s on their reality shows.  I couldn’t be more proud of the network for standing up for something that most of it’s audience believes in.  Good for you MTV, it’s about time major media companies simply did the right thing.

Katy Perry and the Brooklyn Bridge:

I guess we should always expect MTV to take things to the next level, but the location beside the Brooklyn Bridge surprised me.  We’ve all seen other New York City television shows feature bands playing live outside, but most of those (think David Letterman’s Late Show) feature the band on a closed down street right outside the studio.  The choice here provided a striking back drop to be sure and one that I think we’ll see happen again and again.  Plus, it made me wonder what we could do here in San Francisco, given we have access to the country’s most famous bridge.

Mark Aselstine is the owner of Uncorked Ventures.  While he sells wine for a living, little pop culture is fun for everyone from time to time isn’t it?

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