Beyonce Brings Fans To Their Knees In New Sexy H&M Swimsuit Campaign


Beyonce has been named the new face of H&M’s latest summer campaign. The label confirmed the star as the front woman of their collection when they released a preview of their hot swimwear shoot. Bey is also said to have had a hand in the actual designs, with the starlet out to prove that her talent has no limits. Having said that, fashion fans can expect plenty of bodycon dresses and embellished bikinis – and they’re all looking pretty amazing so far.

Saying that she’s always liked “H&M’s focus on fun and affordable fashion”, the svelte “Bow Down” singer is featured in a series of sultry shots that were taken in Nassua in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin. The tropical scenery seems to have gone down well Bey too, who said that the tropical location was beautiful and that it felt more like they were “shooting a video than a commercial.”

In other news, the sassy singer has been making headlines for “stripping down” a lot more lately; leaving some of her biggest fans unimpressed by her flesh-baring transformation.

From H&M Campaigns to Anti-Feminist Slogans – Beyonce Means Business

The Beyonce who was intent on keeping her private life private and her clothes on has fallen away (quite literally). In modest Bey’s place, her egotistical alter ego, Sascha Fierce, is becoming less of a stage act and more of full-time appearance.  From the release of her self-directed and filmed HBO reality documentary ‘Life is but a Dream’, to her highly sexualized H&M ad campaign and controversial album that is due to hit music stands; Beyonce is definitely taking her career in a new direction.

Will you Bow Down to Beyonce?

The megastar recently released two song snippets from her upcoming album, which is surprisingly receiving mixed reviews from fans. The controversial lyrics from Beyonce’s confident anthem, Bow Down, see the former champion of women empowerment telling her entire gender to “bow down” and respect her success.

Not everyone appears to be lapping up Queen Bey’s latest musical offerings however, with fellow celebrity Keyshia Cole Gibson taking to Twitter to lament Beyonce’s Bow Down lyrics. Some of Queen B’s loyal fans have also bristled at what they perceive to be an anti-feminist message that is out of sync with the superstar’s personal brand of empowerment. “The irony of Beyonce screaming ‘bow down bitches’ after all those girl power anthems isn’t lost on me,” said a tweet from @bomani_jones.

After giving birth to Blue Ivy and taking a step back from the spotlight, Bey is back and she means business. And while all of her fans might not be ready for the self-imposed change, her “bow down” lyrics suggest that Queen B isn’t too interested in the feelings of her royal subjects. Her fierce H&M campaign certainly doesn’t suggest otherwise.

Bella Gray is a fashion blogger who loves to write about the celebrity fashion scene. From womens tops to the latest runway collections, Gray is the go-to-gal for all your style trends and gossip.

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