Last year the soft drink giant Coca Cola was named the world’s most valuable brand, holding off other mega competitors to clinch first place. However, if we take the latest reports into account it may seem that the company is not satisfied with its much coveted position. Coca Cola fashion is the latest addition to the company’s plan for world domination, after they revealed their latest line of their branded clothing in Rio de Janeiro in Brazil. The Coca Cola fashion show was a showcase of a clothing collection for spring/ summer 2013. Considering the vast industry crossing here, from fizzy cool drinks to high fashion, Coca Cola clearly wants to imprint their brand and impart customer loyalty onto other products. Will Coca Cola fashion succeed on the runways and on the streets, or will it simply fizz out? Let’s take a closer look.
The Coca Cola Fashion Debut in 2008
The bold move towards Coca Cola fashion was first made in 2008, although many of us might not remember their debut for good reasons. Both the Coca Cola fashion line for men and women, named Coca Cola Clothing, received harsh criticism. The Coca Cola fashion line was considered to be vulgar and over the top European stereotypical fashion that nobody would wear. Cedric Azure wrote on hypebeast.com that he could not even call the Coca Cola fashion line of 2008 art and that it was just irrelevant clothing.
The 2013 Coca Cola Fashion Line
Judging by the companies relentless pursuit of Coca Cola fashion and despite harsh criticism, they are keen to prove the fashion world wrong. The 2013 Coca Cola fashion line was designed by Brazilian designer Thais Rossiter, the same designer who created the Coca Cola fashion line in 2008. The clothing can best be described as an electric combination of retro, sporty and urban designs. Colorful, jazzy graphics and bold floral prints dominate the 2013 Coca Cola fashion line and it’s largely geared towards individuals looking to make a daring statement, but who still want to maintain a casual look. The Coca Cola fashion line featured a variety of garments, from glamorous dresses to casual nylon shorts and as expected, the recognizable Coca Cola logo was evident in many pieces. It’s not yet apparent whether Coca Cola fashion will be able to compete with the giants of the high fashion world, such as Alexander Wang and Sportmax. Although the Coca Cola brand has inspired fashion accessories and has sponsored high profile fashion shows, it is uncertain whether Coca Cola fashion will be a success.
Author Byline: Penny Munroe is an avid writer in fashion related news and tips. Articles include the latest tips on completeing an outfit with accessories to selecting the correct dinner suit for the occasion.