Many people have wondered ‘why do we have to sit and watch TV commercials? What is the point?’ this is usually the opinion of people, as all they want to do is watch their TV programmes without having to endure a five minute break every eleven minutes or so. Why are TV commercials on our screens? It’s a great question.
The nation has TV commercials on their screens because TV stations are paid money to air these advertisements. The TV stations are then able to use this money to pay for the rights for a new TV show to be aired on their channel.
Many figures have been calculated, but it is thought that the average person watches around 32 hours of television in a week. Naturally for companies that want to advertise to the nation what they have to offer, this is by far the best way to get products across to people. Although the internet remains an extremely popular way of communicating and searching for products, television commercials are still the fastest and most effective way of advertising.
TV commercials are really a necessity for large organizations and companies. Today we see that even elections are on the television – this is all advertising in a roundabout way.
Television has been around for such a long time and today it is dependent on advertising. Advertising is a way to make a nice profit, provided it first covers the costs of the TV shows being aired. Many advertisements are there to make people aware of what firms have to offer – maybe just to get people to have a little think whether that product or service is something that they require.
As the nation’s TV viewers are of different ages, throughout the day the adverts are changed to suit the kind of audience they will get. First thing in the morning will be family and baby products which are advertised. Towards lunchtime will be for the older viewers – things such as home products and holidays. The afternoons are again family things. The evenings then target adults, advertising personal health care products and so forth. In fact a large amount of adverts are based around health issues – tablets, creams etc. – that you may need to help sooth a pain or ache.
Many people wonder how long commercials will be on our screens. The answer is probably forever because if this is such a great money maker for businesses that it would be difficult to stop it. It seems to be a money making scheme and a win-win situation for all involved, bar the viewers.
Author Byline: Kerry Greenwood is a keen TV enthusiast writing about TV commercial production.