There’s a lot we can learn from Lady Gaga- she came from out of nowhere in 2008, and has become a worldwide phenomenon with over 18 million followers on Twitter and 47 million Facebook fans. You can’t deny that her reach is vast, and her brand-building and marketing skills may even exceed her musical talent. Here are some of the ways marketing has contributed to Gaga’s success, and some of the things she can teach the corporate world.
1. She’s been surrounded by creativity.Remember that meat dress Gaga wore? It shocked people around the world, and it was preserved and put on display at Cleveland’s Rock and Roll Hall of Fame. She has only released just over 1,200 tweets, but you may not realize that those tweets didn’t come from her. They came from her creative team, Haus of Gaga. The Haus isn’t just a cute nickname; the team is made up of people who travel with the star, inspire her musical creativity, and help to craft stage sets, promotional gifts and outfits. Every member of the team has one thing in common: direct access to Lady Gaga- meaning that it’s only a short walk from idea to action. If you want to be successful in building your brand, you need to realize the importance of creativity.
2. She connects with her fans. Lady Gaga’s creativity and innovation seep into every aspect of her brand- from her social media presence, to marketing, to the prices charged for her products. Gaga has a unique ability to understand the needs of her customers; your business could benefit from it too. Most stars make their music in the studio, but Gaga takes the studio on tour. Many of her hit songs have been created within hours of a big show; this allows her to tap into the energy of the audience. Getting closer to the customer doesn’t work for Lady Gaga alone- many businesses could benefit from matching their R&D efforts more closely to their clients.
3. She has a certain vulnerability.Lady Gaga is different from most other performers in that she shows her vulnerable side. She often shares her life experiences with her fans, who she affectionately calls “Little Monsters”, and she never fails to admit a mistake that she’s made. Her willingness to show her not-so-perfect side allows her fans to more closely identify with her; take a page from her book and engage your customers regularly. Treat them like VIPs, and handle their inquiries promptly.
Lady Gaga’s brand is so successful because her fans feel as if they’re part of it. They’re often called on to give creative advice, and they share in the star’s triumphs as well as her moments of weakness. Gaga hasn’t forgotten the reason behind her popularity- the people who attend her shows, drink from her printed mugs, and buy her music. If you want to build a long-lasting brand, channel Gaga and reconnect with your customers on a person-to-person level.
This article was written by Amy Fowler on behalf of UK Print Price, providers of promotional gifts and printed mugs for your brand. Visit their site to see what types of promotional gifts and printed mugs are available.
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