You know that really annoying feeling you get when you see a really inspirational piece of clothing only to realize that for it to look good you would need to change your entire look? Say goodbye to it for good.
We looked at some of the top brands from around the world where the phrase “you cannot go wrong” is for once extremely true. The brands we looked at achieved fame in a specific niche area, but have gone on to become fashion heavyweights, transcending genres and trends.
When you think of German brand Adidas, the first thought is always to sportswear, naturally, as this is where they made their name. Indeed, they still produce some of the finest sportswear around, but it is the other garments in their locker that we are interested in.
Whether it is high top boots, a vintage track top or an originals t-shirt, Adidas caters for casual, urban, vintage styles and many more. An Adidas track top looks good with anything, and the reason they remain so popular is that everyone, including the brand themselves, knows it.
While sportswear in general tends to move into other areas of mainstream fashion, we looked beyond this initial niche for our next brand.
While another shoe manufacturer, Vans have, in many a very different market to that of Adidas in that they are more focused towards certain styles. Despite continuing to cater for a very specific group in their styles and designs, Vans have achieved global fame almost by word of mouth marketing, with many learning about the comfort and durability of these shoes from a friend who already owned a pair.
Today, Vans are not simply the “go to” shoe for skaters and others looking for urban street style. They are worn casually with jeans and even with tailoring for a more relaxed, dressed down look.
When Henleys first burst onto the British fashion scene, they were known for daring t-shirt ideas, utilizing great detail and patterns to create eclectic and well thought out effects. In recent years they have moved more towards a casual, relaxed market, while embracing current trends such as loud colors, contrasts and prints to maintain the popularity of their brand.
All great businesses and brands began by targeting one specific niche, achieving success, then adding value to their product and overall offering. Shopping for these three brands will see you looking amazing whatever your style and overall look.
Article contributed by: J-Bees, an online fashion website that provides a wide range of urbanwear and brands such as Nike, Reebok and Adidas clothing among others.
- Adidas Withdraws ‘Shackle’ Sneakers (newsfeed.time.com)