Not only will avid sports fans be treated to a spectacle of athleticism during the London Olympic Games; avid fashion followers will also be able to watch some of the greatest names in the fashion business unravel their Olympic fashion contributions. From glamorous supermodels to world renowned fashion designers, the Olympic Games is also a world stage for the latest in sporting fashion trends and publicity opportunities. Furthermore, London 2012 is also the first Olympic Games with the technological capacity to be followed by worldwide audience via social networks, giving fans the opportunity to share opinions on Olympic fashion blogs and join conversations in real time.
Olympic Fashion and Alessandra Ambrosio
The latest news addition to the Olympic Games fashion arena is Victoria Secret Angel Alessandra Ambrosio’s appearance, who is currently one of the world most highly paid supermodels. According to reports, Alessandra will be participating in the closing ceremony of the games as an ambassador for her home country Brazil. The Olympic fashion beauty will reportedly have the Olympic Games flag handed to her on behalf of her country, who will be hosting the 2016 Summer Games in Rio de Janeiro in 2016. The Telegraph reported that Alessanda’s modelling agency had confirmed that she would be representing the 2016 Olympic Games in Rio. Rumours are also circulating that the supermodel will be wearing a costume designed by Brazilian designer Jum Nakao, which is sure to be an Olympic fashion centerpiece.
..and More Supermodels
The news of Alessandra Ambrosio’s appearance is only the latest in a string of Olympic fashion news. According to reports the closing ceremony will put the best of Britain on display, which includes a section dedicated to fashion. Some of Britain’s biggest fashion names, including Kate Moss and Naomi Campbell, will grace the stadium wearing Olympic Games fashion designs by leading creators Stella McCartney, Vivienne Westwood and Sarah Burton. Other top models included in the Olympic fashion parade include Georgia May Jagger, Stella Tennant and Lily Cole. The Hollywood Reporter stated that this segment of the Olympic Games closing ceremony would be titled, ‘A Symphony of British Music’. Singing performances include Annie Lennox, George Michael and the Pet Shop Boys.
Olympic Fashion and Team Kits
Olympic athletes will also be making fashion statements as they don official Olympic kits designed by leading designers. Giorgio Armani designed the Italian team kit, and stated that London 2012 would be the most fashionable Olympic Games ever. Britain’s team will wear Stella McCartney whilst the US will arrive in stylish Olympic fashion team kits designed by Ralph Lauren.
Author Bio: Penny Munroe is an avid writer in fashion related news and tips. Articles include top wedding dress designs to accessorizing cotton summer dresses.
- London 2012 Olympics: the fashion Olympics (telegraph.co.uk)
- Olympics: the greatest fashion show on earth – in pictures (guardian.co.uk)
- London 2012: The Fashion Olympics (utsandiego.com)
- Stella McCartney’s Olympics Outfits (bloginity.com)