Everybody has their favorite way of buying new stuff, and the advent of online shopping means that people can either buy the traditional way, or buy online without leaving the comfort of their own home. So which do most people prefer? Slightly more people prefer shopping on the high street than shopping online, but 64% of people research the product online before buying it. This trend of doing online research is done more by women then men and very few people visit the retailer’s social media sites. People prefer shopping on the high street because they don’t have to wait for their product to arrive, and they can see what it looks like before buying. People are willing to spend more on items they can handle, and spend more on products that they have researched. This means that cross-channel commerce is set to grow exponentially within the next few years.

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